Shortlisted 2017MEDIA & ENTERTAINMENT BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt [...]
WINNER 2017MEDIA & ENTERTAINMENT BrandUNIVERSALLead AgencyMEDIACOMUNIVERSAL PICTURES' SINGThe Challenge Universal Pictures and Illumination Entertainment, the animation studio behind the Despicable Me franchise, returned in winter 2016 with Sing, an uplifting and relatable animated movie about the power of music and dreams. Our mission was to successfully launch this new property across international markets, dominating the challenging Christmas [...]
Shortlisted 2017MEDIA & ENTERTAINMENT BrandMICHELINLead AgencyMEC GLOBALContributing CompanyMSN/AOLMICHELIN'S CAR CONNECTIONS - CONTENT & ENGAGEMENT PLATFORMThe Challenge Michelin tyres are a leading tyre brand across the globe, however in the ‘performance’ category the brand has low awareness among the consumers. Furthermore, the consumers that purchase ‘performance’ tyres are a niche group, who are tough to please and [...]
SHORTLISTED 2017MEDIA & ENTERTAINMENT BrandMCDONALDSLead AgencyOMDMCDONALD’S PLAYER ESCORTS AT EURO 2016The Challenge Despite low appropriateness perceptions, McDonald’s does have a unique property, true to the brand’s DNA of family, inclusivity and fun: the Player Escort programme that gives children a once-in-a-lifetime opportunity to be at the heart of biggest football events and walk out on the pitch hand-in-hand [...]
SHORTLISTED 2017MEDIA & ENTERTAINMENT BrandTHE WALT DISNEY COMPANYLead AgencyOMDTHE MAGIC OF DISNEY JUNIORThe Challenge Disney Junior is a highly successful TV channel operating across Europe, aimed at pre-school children. Successful shows such as Doc McStuffins, Sofia the First and The Lion Guard deliver both ratings and huge levels of licensing revenue and product sales. But as [...]
SHORTLISTED 2017LIFESTYLE & LUXURY BrandTHE NORTH FACE (VF CORP)Lead AgencyVIZEUMTHE NORTH FACE THERMOBALL - DEFY WEATHER WHATEVERThe Challenge The North Face brand’s key growth barrier is the perception that it is for outdoor enthusiasts only, but irrelevant to the everyday consumer. We needed to show these everyday consumers that the Thermoball jacket is a product for their [...]
SHORTLISTED 2017LIFESTYLE & LUXURY BrandTHE OUTNET.COMLead AgencyHAVAS MEDIA INTERNATIONALTHE MOST FASHIONABLE FASHION OUTLETThe Challenge THE OUTNET.COM was launched in 2009 by the people behind NET-A-PORTER.COM, and has since established itself as the go-to online destination for the global, style-conscious shopper looking for an unparalleled selection of previous-season designer fashion from over 350+ brands at up to [...]
HIGHLY COMMENDED 2017LIFESTYLE & LUXURY BrandTHE IDLE MANLead AgencyTHE IDLE MAN#STYLEMADEEASYThe Challenge Oliver and I I started The Idle Man in April 2014 as we both intrinsically felt that menswear was overlooked and in need of something new. Traditionally you would have to take the lift up to the 5th floor or descend into the basement [...]
Shortlisted 2017FINANCIAL SERVICES BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt first [...]
Winner 2017FINANCIAL SERVICES BrandUBSLead AgencyMEDIAVEST | SPARKContributing CompanyNEW YORK TIMES, BLOOMBERGUBS BRAND RELAUNCHThe Challenge In 2008 the global economy faced its most dangerous crisis since the Great Depression of the 1930s. UBS restructured and, in a bid to stand apart from their competition, repositioned as 'modern', 'human' and 'different'. Our challenge was to convince a risk [...]
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