WINNER 2017MEDIA & ENTERTAINMENT BrandUNIVERSALLead AgencyMEDIACOMUNIVERSAL PICTURES' SINGThe Challenge Universal Pictures and Illumination Entertainment, the animation studio behind the Despicable Me franchise, returned in winter 2016 with Sing, an uplifting and relatable animated movie about the power of music and dreams. Our mission was to successfully launch this new property across international markets, dominating the challenging Christmas [...]