Shortlisted 2017MEDIA & ENTERTAINMENT BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt [...]
Shortlisted 2017FINANCIAL SERVICES BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt first [...]