SHORTLISTED 2017MEDIA & ENTERTAINMENT BrandMCDONALDSLead AgencyOMDMCDONALD’S PLAYER ESCORTS AT EURO 2016The Challenge Despite low appropriateness perceptions, McDonald’s does have a unique property, true to the brand’s DNA of family, inclusivity and fun: the Player Escort programme that gives children a once-in-a-lifetime opportunity to be at the heart of biggest football events and walk out on the pitch hand-in-hand [...]
World Media Group