Shortlisted 2020Travel and Tourism BrandTourism AustraliaEntered by:UM AustraliaCredits:From Country To CompanyThe Challenge In recent years there has been a decline in Working Holiday Visa applications. Once, a rite of passage for backpacking European youth was losing its appeal. We needed to; Raise consideration of taking an Australian Working Holiday. (+2%) Increase arrivals of Working Holiday [...]
Shortlisted 2020Technology and Telecoms BrandSonosEntered by:Vizeum & 360i, Dentsu GroupCredits:ACAST, Amazon, WeTransfer, AnomalyBrilliant Sound At Intersections Of Culture And CoolThe Challenge Founded in 2002, Sonos was an early innovator and pioneer in connected smart speakers. Since then the smart speaker industry has expanded rapidly over the last few years (+55 .4% YoY). More recently, Amazon [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology race has [...]
Shortlisted 2020Corporate Influencer BrandTech MahindraEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:In The FutureThe Challenge Initially, Tech Mahindra needed to amplify its brand recognition with global (-Suites. The brand wanted to be seen as an established leader in cutting-edge technology and innovation, a company with business transformation expertise. Tech Mahindra wanted to [...]
Shortlisted 2020Financial Services BrandAstana International Financial CentreEntered by:Astana International Financial CentreCredits:Bloomberg Media, Bloomberg Media StudiosMy KazakhstanThe Challenge What do you know about business in Kazakhstan? Our vast, enigmatic country has plenty of untold stories to tell. At the Astana International Finance Centre (AIFC) we represent all of our business communities as well as our financial [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandLevi'sEntered by:OMD EMEACredits:TCO London (Huck Mag)What Does Performance Mean To You?The Challenge The menswear category has been growing steadily for the last 5 years, even outpacing the womenswear category for the first time. And whilst Levi's has seen its business performance follow a similar trend, recently it has been showing [...]
Shortlisted 2020Automotive BrandVolkswagenEntered by:PHD Global BusinessCredits:DDB BerlinVolkswagen - For The Many, Not The Few - The ID.3The Challenge Democratisation starts with Volkswagen's name which translates to 'the people's car'. The Beetle brought an affordable high-quality model to the masses, followed by the Golf's affordable technology, and now they hope to bring e-mobility to the many, [...]
winner 2019Lifestyle, Luxury and Fashion BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyFormula 1: Unleashing the World’s Greatest Racing Spectacle on the PlanetThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” [...]
Winner 2019Travel & Tourism BrandIncredible IndiaEntered by:CNBC CatalystCredits:Incredible IndiaThe Challenge The Incredible India campaign was launched by Ministry of Tourism to promote India as a world-class tourist destination. Incredible India was facing numerous challenges including: • Competing with other campaigns for the attention of their key audience • Struggling to reach premium and affluent travelers [...]
Winner 2019Technology & Telecommunications BrandSiemensEntered by:The Economist GroupCredits:Signal Noise, TVC GroupReimagine the GameThe Challenge Data, analytics, IOT and smart infrastructure are set to change our world dramatically over the coming years. Siemens want to position themselves as innovators at the centre of this change and demonstrate how they are using data to transform and reimagine the world. [...]