Shortlisted 2021Financial Services BrandUBSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Spark Foundry Serious about sustainable investingThe Challenge In 2020, UBS was the first truly global wealth manager to make 100% sustainable portfolios their preferred solution above traditional investments. Because sustainable investments aren't just good for the planet and society – they can be [...]
Shortlisted 2021Financial Services BrandUBSEntered by:Spark Foundry WorldwideCREDITS:Publicis ZurichIlluminate, educate, reciprocate media strategyThe Challenge In the run up to 2020, UBS was working with a shrinking media budget to win a growing High Net Worth audience, while being up against some highly vocal competition. In this demanding environment, a pure efficiency-focused media strategy had made sense [...]

Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are there any pitfalls brands need to consider before doing so? I strongly believe, that investing in your brand awareness now is an opportunity you should […]

Shortlisted 2020Financial Services BrandUBSEntered by:WP BrandStudio, The Washington PostCredits:Why Doing Good Can Be Good For Your PortfolioThe Challenge The campaign objective was to establish UBS as an authority on the topic of sustainable investing. Sustainable investing has picked up significant momentum in recent years, and UBS has been a committed industry leader at the forefront [...]
Shortlisted 2020Financial Services BrandUBSEntered by:Spark FoundryCredits:The New York Times, T Brand StudioAre You Investing In What Matters To You?The Challenge Back in 2017, UBS launched a successful global campaign focused on driving awareness of Sustainable Investing. However, by the end of the year, the competitive landscape had become saturated with this relatively new theme all [...]
Shortlisted 2019FINANCIAL SERVICES BrandUBSEntered by:SparkfoundryCredits:New York Times, T Brand Studio & MashableLinking Values to InvestingThe Challenge In 2017, UBS launched a successful global campaign focused on driving awareness of “Sustainable Investing.” However, by the end of the year, the competitive landscape had become heavily saturated with this relatively new theme. It was quickly becoming harder [...]
Winner 2017FINANCIAL SERVICES BrandUBSLead AgencyMEDIAVEST | SPARKContributing CompanyNEW YORK TIMES, BLOOMBERGUBS BRAND RELAUNCHThe Challenge In 2008 the global economy faced its most dangerous crisis since the Great Depression of the 1930s. UBS restructured and, in a bid to stand apart from their competition, repositioned as 'modern', 'human' and 'different'. Our challenge was to convince a risk [...]
Shortlisted 2016Financial Services BrandUBSLead AgencySTARCOM MEDIAVEST GROUPLIFE'S QUESTIONSThe Challenge In 2008 the Global Crisis changed banking forever and UBS was hit hard. By 2015 it had been through a significant strategic transformation and confidence and respect was beginning to return to the business. UBS wanted to signal this transformation showing the world that it had changed. After [...]