Winner 2017FINANCIAL SERVICES BrandUBSLead AgencyMEDIAVEST | SPARKContributing CompanyNEW YORK TIMES, BLOOMBERGUBS BRAND RELAUNCHThe Challenge In 2008 the global economy faced its most dangerous crisis since the Great Depression of the 1930s. UBS restructured and, in a bid to stand apart from their competition, repositioned as 'modern', 'human' and 'different'. Our challenge was to convince a risk [...]
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