Shortlisted 2022Travel & Tourism BrandVisitScotlandEntered by:The Walt Disney CompanyCredits:National Geographic, CaratSlow Up In ScotlandThe Challenge VisitScotland briefed National Geographic to develop a campaign that would broaden perceptions of what they could experience in Scotland that would ultimately lead to a change in beliefs and behaviour when considering their holiday choices. After a lengthy period of [...]
SHORTLISTED 2017MEDIA & ENTERTAINMENT BrandTHE WALT DISNEY COMPANYLead AgencyOMDTHE MAGIC OF DISNEY JUNIORThe Challenge Disney Junior is a highly successful TV channel operating across Europe, aimed at pre-school children. Successful shows such as Doc McStuffins, Sofia the First and The Lion Guard deliver both ratings and huge levels of licensing revenue and product sales. But as [...]