CHAMPIONING INTERNATIONAL, TRUSTED JOURNALISM
The World Media Group is an alliance of leading, global media organisations united in providing trusted and renowned journalism. Our members’ publishers, broadcasters and international bureaux help people make sense of the world in real-time, when it matters most.
Throughout the pandemic and political turmoil of recent years, millions of readers have turned to our trusted brands more than ever before. The World Media Group’s remit is to promote and support the high-quality journalism of distinguished members, and the commercial partners who help make it possible.
In 2023, we are focussing on four key pillars:
CHAMPIONING INTERNATIONAL, TRUSTED JOURNALISM
Promoting the very best in trusted global journalism to the advertising and marketing community runs throughout everything we do. We also support our charity partner, Reporters Without Borders, and the critical work they do in maintaining press freedom around the world.
INSPIRING CREATIVITY & INNOVATION
Strong creative solutions sit at the heart of all good media partnerships. The WMG supports creativity and innovation through the World Media Awards and the WMG Creative Vault, which showcases best-in-class case studies of commercial partnerships. Our timely events and podcasts allow important industry topics to be explored in depth.
PROMOTING SUSTAINABLE PRACTICES IN MARKETING
WMG media brands have a critical role to play in covering the rise of sustainable businesses, and in holding companies to account as they chase net-zero ambitions. The WMG acts as a hub to source and share best practices in sustainable marketing from across the industry. Please click here to read our own sustainability policy.
DRIVING INCLUSION AND ENGAGEMENT
The WMG is an influential community where all voices are heard. Stronger together, we engage with all sides of the industry, bringing together senior advertisers and agencies with the next generation of marketers from around the world, to share experiences and best practices.
One voice engaging the industry
We have created a high-level community of senior advertisers and agencies – one voice engaging all sides. We celebrate and promote excellence in international advertising, and we develop initiatives to improve the measurement and understanding of influential, international audiences.
Boards
The World Media Group is guided by 3 boards which are made up of some of the industries greatest talent.
Working Groups
As well as guiding the WMG’s short- and long-term strategies, the World Media Group Directors’ Council meets regularly in seven smaller groups to focus on specific areas of the business.
