CHAMPIONING INTERNATIONAL, TRUSTED JOURNALISM
The World Media Group is an alliance of leading, global media organisations united in providing trusted journalism to the world’s most influential audiences. Our renowned publishers, broadcasters and international news bureaux help people to make sense of the world in real-time, when it matters most.
Our goal is to promote and support the high-quality journalism that our members are known for, and the commercial partners who help make it possible. Our three key pillars are:
THE VALUE OF TRUSTED EDITORIAL ENVIRONMENTS
We promote the very best in trusted international journalism to the advertising and marketing community. Our thought leadership and events programme brings together the top editorial talent from around the world with advertisers, agencies and brand leaders to discuss the issues of the moment. Demonstrating the expertise of WMG brands to advertisers and agencies brings the value of high-quality journalism to life like nothing else. We also support our charity partner, Reporters Without Borders, and the critical work they do in maintaining press freedom across the globe.
CREATIVITY & INNOVATION
High-quality editorial often relies on advertising support, while effective advertising relies on high-quality content. In a world of abundant Ai-generated content, stories told with deep subject expertise and audience insights are becoming increasingly important. We promote the creativity and innovation of our members’ Content Studios, where editorial expertise, audience insight and high production values come together to bring brand stories to life. Our annual flagship event, the World Media Awards, celebrates the very best in international content-led advertising from across the industry. The WMG Creative Vault showcases best-in-class case studies of commercial content partnerships from a variety of sectors.
TRANSPARENT AND RESPONSIBLE ADVERTISING
In an era of fake news and AI generated imagery, brand safety is a key consideration, but blunt brand safety tools lead to advertisers missing out on the halo effect of being associated with a premium news environment. Higher brand recognition, quality brand associations, and ultimately more effective campaigns are all demonstrated benefits of investing in quality news environments. The World Media Group champions research, and case studies that demonstrate these benefits, and the value of building direct partnerships between brands and trusted publishers.
We are proud to have a number of responsible technology partners as Associate Members of the World Media Group, who are working to create a media ecosystem that more adequately supports trusted journalism.
One voice engaging the industry
We have created a high-level community of senior advertisers and agencies – one voice engaging all sides. We celebrate and promote excellence in international advertising, and we develop initiatives to improve the measurement and understanding of influential, international audiences.