CHAMPIONING INTERNATIONAL, TRUSTED JOURNALISM
The World Media Group is an alliance of leading, global media organisations united in providing trusted and renowned journalism. Our members’ publishers, broadcasters and international bureaux help people make sense of the world in real-time, when it matters most.
Throughout the pandemic and political turmoil of recent years, millions of readers have turned to our trusted brands more than ever before. The World Media Group’s remit is to promote and support the high-quality journalism of distinguished members, and the commercial partners who help make it possible.
In 2022, we are focussing on four key pillars:
Harnessing First-Party Data
In preparation for a cookie-less world, we will explore how brands and publishers are now working to maximise their unique, first-party data for the benefit of readers, viewers and advertisers – ensuring relevant advertising that really cuts through.
Inspiring Creativity in Media
World Media Group brands are constantly developing to meet the needs of all generations of information-seekers. Strong creative solutions sit at the heart of all good media partnerships and WMG supports such innovation through knowledge sharing and highlighting best practices. WMG’s Awards and Creative Vault showcases best-in-class case studies of commercial partnerships, while timely events and podcasts allow important industry topics to be explored in more depth.
Tracking Sustainable Business
WMG brands have a critical role to play in covering the rise of sustainable businesses, and in holding companies to account as they chase net-zero ambitions. Similarly, transparency and accountability are essential within our members own supply chains, and WMG will be supporting industry-wide initiatives to track the environmental impact of advertising.
Driving Inclusion and Engagement
The WMG is an influential community where all voices are heard. We bring together senior advertisers and agencies with the next generation of marketers from around the world, and share experiences. Stronger together – we engage with all sides of the industry, galvanising them around promoting and supporting quality journalism.
One voice engaging the industry
We have created a high-level community of senior advertisers and agencies – one voice engaging all sides. We celebrate and promote excellence in international advertising, and we develop initiatives to improve the measurement and understanding of influential, international audiences.
As well as guiding the WMG’s short- and long-term strategies, the World Media Group Directors’ Council meets regularly in seven smaller groups to focus on specific areas of the business.