Entries are invited to the following categories

For the campaigns behind international automotive brands, whether launching a new product or engaging with influencers to promote your corporate approach to an issues agenda.

This category recognises that when brand and media owners work together on content initiatives, special campaigns, events, or other partnership-based promotions, the effective uplift for both brands can be powerful. Our jury will be looking for great brand partnership matches, innovative thinking and effective implementation for an international audience.

A category that recognises the value in promoting the corporate brand to an international audience of government and business leaders, investors and influencers. This may include building the reputation for the corporate brand behind products in any of the WMA category sectors, or for other market sectors such as pharma, energy, property, transport, infrastructure, manufacturing, retail, business services or consulting.

The winner in this category could be a corporate brand strategy for a financial services business, or a strategy designed to promote specific financial services products and solutions to an international audience.

A category for those marketing lifestyle and luxury brands to the most discerning international customers and high net worth individuals – telling stories to drive aspiration and desire for fashion, jewellery, watches, property, alcohol or other lifestyle and luxury experiences and products.

This category will recognise the global storytelling and engagement required in the media and entertainment sector – whether promoting a major global entertainment brand launch or building and maintaining the brand credibility for an international media brand.

New for 2021, this important category recognises the potential for brands to create social change and take the lead on challenges that the world is facing around the environment, sustainability, poverty, and diversity and inclusion. Our jury will be looking for entries that show how brand storytelling and corporate action can combine to create a powerful force for positive social good.

For campaigns targeting governments, business customers, early adopters or even the tech-averse, this category sets out to recognise the effective communication of complex products, new technology advances, essential infrastructure and the brands behind the technology driving the digital revolution.

The winner in this category will demonstrate the power of storytelling and the opportunity to convey the attraction of a destination or travel experience. Entries are invited from tourism promotion boards, destinations, hotels, airlines and other tourism related businesses or transport.

Special Categories

The Award recognises an individual who has demonstrated leadership and innovation in the creation of great, content-led, international marketing strategy.  The winner of this Award will be a marketing director or head of media strategy for an international advertiser, who has built brand awareness and profitability by engaging audiences in branded content.  The judges will be looking for brand bravery and/or that extra spark of creativity and innovation that has stood out and grabbed the attention of the target audience, in a world full of media noise.  This category is not open for entry: we are inviting World Media Group members to make nominations before inviting our Jury to select the winner. View previous winners HERE.

The World Media Grand Prix Award is for the best of the best – chose by our independent Jury from the winners in all other categories as the best example of creative, effective, international advertising.