Categories

This category recognises the value of promoting corporate or place brands to an international, influential audience of investment and policy decision-makers – to create a narrative that builds recognition, promotes values, supports advocacy, and/or builds and protects share price. This category is open to any corporate brands behind the products represented in our other sector-specific categories, as well as any other market sectors [for example: pharma, energy, infrastructure, manufacturing]. This category is also open to investment promotion agencies working on behalf of national, regional, or city governments to attract foreign direct investment to their location.

The winner in this category could be a corporate brand strategy for a financial services business, or a strategy designed to promote specific financial services, products and solutions to an international audience.

For campaigns targeting governments, business decision makers, early adopters or even the tech-averse, this category recognises the challenge of effectively communicating complex products, new technology advances, essential infrastructure and the brands behind the technology driving the digital future.

The winner in this category will demonstrate the power of storytelling and the opportunity to convey the unique attraction of a destination or travel experience. Entries are invited from tourism promotion boards, destinations, hotels, airlines, and any other tourism-related business or transport.

Entries are invited from media owners for this category, which recognises that when brands and media owners work together on content initiatives, special campaigns, events, or other partnership-based promotions, the effective uplift for both brands can be powerful. Our jury will be looking for great brand partnership matches, innovative thinking, and effective implementation for an international audience.

New for 2024: This category is designed to recognise those great branded content campaigns created on a smaller budget [less than €300K or USD $300K] where the client and media owner work together to develop engaging content that delivers outstanding results for the brand. The jury will be looking for a strong depth of understanding of the client’s brand and marketing objectives and for great content delivered in the most effective format.

This important category recognises the potential for brands to create social change and take the lead on challenges that the world is facing around the environment, climate, sustainability, poverty, and diversity and inclusion. Our jury will be looking for entries that show how brand storytelling and corporate action can combine to create a powerful force for positive social good. Entries should demonstrate an international reach across three or more countries.

This Award recognises an individual who has demonstrated leadership and innovation in the creation of great content-led, international marketing strategy.  The winner of this award will be a marketing director or head of media strategy for an international advertiser, who has built brand awareness and profitability by engaging audiences in branded content.  Nominations for this category will be invited from World Media Group Publisher members and our independent jury, and the winner will be chosen by our Jury. View previous winners HERE.

All winners in the Sector Categories are put forward to the Jury for consideration for the World Media Grand Prix Award – the best of the best.