Categories

This category recognises the value of promoting corporate or place brands to an international, influential audience of investment and policy decision-makers – to create a narrative that builds recognition, promotes values, supports advocacy, and/or builds and protects share price. This category is open to any corporate brands behind the products represented in our other sector-specific categories, as well as any other market sectors [for example: pharma, energy, infrastructure, manufacturing]. This category is also open to investment promotion agencies working on behalf of national, regional, or city governments to attract foreign direct investment to their location.

The winner in this category could be a corporate brand strategy for a financial services business, or a strategy designed to promote specific financial services, products and solutions to an international audience.

A category for those marketing lifestyle and luxury brands to the most discerning international customers and high net worth individuals – telling stories to drive aspiration for fashion, jewellery, watches, property, alcohol, or other lifestyle and luxury experiences and products.

For campaigns targeting governments, business decision makers, early adopters or even the tech-averse, this category recognises the challenge of effectively communicating complex products, new technology advances, essential infrastructure and the brands behind the technology driving the digital future.

The winner in this category will demonstrate the power of storytelling and the opportunity to convey the unique attraction of a destination or travel experience. Entries are invited from tourism promotion boards, destinations, hotels, airlines, and any other tourism-related business or transport.

All winners in the Sector Categories are put forward to the Jury for consideration for the World Media Grand Prix Award – the best of the best.

This category is designed to recognise those great branded content campaigns created on a smaller budget [less than €300K or USD $300K] where the client and media owner work together to develop engaging content that delivers outstanding results for the brand. The jury will be looking for a strong depth of understanding of the client’s brand and marketing objectives and for great content delivered in the most effective format.

New for 2025. The winner in this category will be a branded in-person or virtual event that was amplified internationally to a broader audience. The category celebrates the power of events to bring people together, build a sense of community and exchange ideas, both during the event itself and as part of a larger international marketing campaign.

New for 2025. Entries are invited from technology, research and services companies that support marketers with their international, content-led campaigns.

The winner could be a vendor that supports an existing international media company, or that works directly with a client or agency. We are looking for a demonstrated commitment to quality content, distributed internationally through an innovative solution.

This important category recognises the potential for brands to create social change and take the lead on challenges that the world is facing around the environment, climate, sustainability, poverty, and diversity and inclusion. Our jury will be looking for entries that show how brand storytelling and corporate action can combine to create a powerful force for positive social good. Entries should demonstrate an international reach across three or more countries.

Entries are invited from media owners for this category, which recognises that when brands and media owners work together on content initiatives, special campaigns, events, or other partnership-based promotions, the effective uplift for both brands can be powerful. Our jury will be looking for great brand partnership matches, innovative thinking, and effective implementation for an international audience.