The winners of the 2021 World Media Awards were announced on 9 September at a ceremony in London hosted by BBC Global journalist and broadcaster Zeinab Badawi. Representing the very best in cross-platform, cross-border advertising, the winners’ list brings together global brands as diverse as Can-Am On-Road, Lombard Odier, Playstation, REWE Markt GmbH, Samsung, Shell, The North Face, and Tourism Australia. The Grand Prix winner, the best of the best, was also the first winner of the inaugural World Media Social Good category – Malaria No More UK. All of the finalists’ and winners’ case studies demonstrate the breadth of creative thinking across storytelling and media amplification, including use of emerging media channels and inspiring examples of how to engage with international, influential audiences.
The World Media Awards will be hosted at the Ham Yard Hotel in London.
In the midst of Soho and moments from Mayfair, Ham Yard Hotel has an urban village feel. The hotel revolves around a tree-filled garden with a bronze sculpture centrepiece by Tony Cragg. Interiors are designed by Kit Kemp in her award-winning modern British style.
How do you see The Future for Global Content-Led Marketing?
The WHAT’S NEXT FOR CONTENT MARKETING survey has revealed an optimistic outlook for content marketing – whilst advertising and communications budgets have clearly been negatively impacted by the crises of 2020, a higher number of advertisers expect the proportion of budget allocated to content-led communication to increase in 2021 versus those who experienced an increase in 2020.
Here’s just some of the other key findings…
Agencies, communications consultants, and media owners agreed that trusted media channels would be the preferred channel to share or amplify brand storytelling
Half of all our respondents are investing in more trusted media environments to ensure brand safety
84% believe that brands should align with social issues and messaging
Entry, judging or ticket enquiries please contact:
+44 7794 588 114
World Media Group champion enquiries please contact:
+44 7736 384206
Marketing partnership enquiries please contact:
+44 7974 663523