Winners Announced!

The 2022 World Media Awards Ceremony last night was shadowed by the sad news of the death of Her Majesty The Queen. WMG President Damian Douglas began the event by offering condolences on behalf of the World Media Group and invited the audience to take part in a minute’s silence to reflect on the news.

Despite the difficult circumstances, we felt it was important to celebrate the amazing work of all our finalists, and we are pleased to announce Johnnie Walker as the Grand Prix winner of the 2022 World Media Awards.

The awards, supported by Smartology this year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.

Brands including Accenture, Citi, De Beers, Forbes, Hyundai, Lombard Odier, Mærsk, Reuters, Samsung / Samsung Galaxy, Sony Pictures Entertainment, Visit Sweden and Volkswagen were amongst those receiving accolades for their impressive category entries demonstrating how content-led communications can engage across platforms, and across borders.

The full case studies for this year’s winning entries, along with the winners of previous years, are available to read in the Creative Vault

VIEW WINNERS

VIEW CREATIVE VAULT

CONTENT LEADERSHIP & INNOVATION WINNER

We’re delighted to announce that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office has been voted the winner of the 2022 Content Leadership & Innovation Award.

FIND OUT MORE

Gallery

Specialist Categories

Global Content Marketing Futures

The World Media Groups’ annual global survey results are in – download the Global Content Marketing Futures Report for an up-to-date understanding of how international, content-led marketing strategies are adapting to new challenges and opportunities. As the world emerges from the impacts of the pandemic, the 2022 survey looks at investment intentions and implementation strategies – and asks how brands and their agency and media owner partners are planning to achieve cut-through and engagement.

Here’s a taster of what the Report tells us….

There’s a positive outlook for content-led marketing, with budget increases anticipated particularly across trusted digital media brands and social platforms
Advertisers have a growing understanding of the importance of being “always-on” – of using brand storytelling to build long-term engagement with their audience so that, when decisions are made, their brand is top of mind
Advertisers, agencies, and media owners are confident that there is a strong pipeline of creative and talented rising stars joining the international media and advertising sector

DOWNLOAD FREE REPORT

Awards night

The World Media Awards will be hosted at the Ham Yard Hotel in London.

In the midst of Soho and moments from Mayfair, Ham Yard Hotel has an urban village feel. The hotel revolves around a tree-filled garden with a bronze sculpture centrepiece by Tony Cragg. Interiors are designed by Kit Kemp in her award-winning modern British style.

“Media brands used to only compete with each other, but we’re seeing more examples of multimedia content partnerships. The World Media Group is a great example of where brands are putting aside that petty competitiveness and working as a collective. “That’s really where we see opportunities for media brands, especially ones with passionate and engaged audiences. You’ve got Fortune, National Geographic, The Economist, Bloomberg, Time… brands whose readers and us-ers specifically come to them for their point-of-view, opinion and voice that they completely trust.”

Rupert Turnbull, Brand Ambassador EMEA, Fortune

“The need for high quality journalism has simply never been greater. Amid a flood of misinformation that has frankly left democracy itself in danger, we have a commitment and a responsibility to raise the tone of the discourse with deeply-reported, solidly-sourced articles and fair analysis. Technology has been a great enabler, but has it also created unchecked and prolific sources of misinformation. That makes our jobs harder and more important than ever before: Winning the trust of readers who have lost faith in news can be done only with the kind of gold-standard reporting The Wall Street Journal practices.”

Phillipa Leighton-Jones, Editorial Director Innovation, The Wall Street Journal

“Surveys suggest that 18-34s are most likely to pay for online content, and that people who subscribe to Netflix or Spotify are also more likely to pay for digital news. This is potentially good news for publishers, provided we offer the right sorts of products.”

Tom Standage, Deputy Editor & Head of Digital Strategy, The Economist