The 2022 World Media Awards Ceremony last night was shadowed by the sad news of the death of Her Majesty The Queen. WMG President Damian Douglas began the event by offering condolences on behalf of the World Media Group and invited the audience to take part in a minute’s silence to reflect on the news.
Despite the difficult circumstances, we felt it was important to celebrate the amazing work of all our finalists, and we are pleased to announce Johnnie Walker as the Grand Prix winner of the 2022 World Media Awards.
The awards, supported by Smartology this year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.
Brands including Accenture, Citi, De Beers, Forbes, Hyundai, Lombard Odier, Mærsk, Reuters, Samsung / Samsung Galaxy, Sony Pictures Entertainment, Visit Sweden and Volkswagen were amongst those receiving accolades for their impressive category entries demonstrating how content-led communications can engage across platforms, and across borders.
The full case studies for this year’s winning entries, along with the winners of previous years, are available to read in the Creative Vault
CONTENT LEADERSHIP & INNOVATION WINNER
We’re delighted to announce that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office has been voted the winner of the 2022 Content Leadership & Innovation Award.
To read the category descriptions please click on images.
Global Content Marketing Futures
The World Media Groups’ annual global survey results are in – download the Global Content Marketing Futures Report for an up-to-date understanding of how international, content-led marketing strategies are adapting to new challenges and opportunities. As the world emerges from the impacts of the pandemic, the 2022 survey looks at investment intentions and implementation strategies – and asks how brands and their agency and media owner partners are planning to achieve cut-through and engagement.
Here’s a taster of what the Report tells us….
- There’s a positive outlook for content-led marketing, with budget increases anticipated particularly across trusted digital media brands and social platforms
- Advertisers have a growing understanding of the importance of being “always-on” – of using brand storytelling to build long-term engagement with their audience so that, when decisions are made, their brand is top of mind
- Advertisers, agencies, and media owners are confident that there is a strong pipeline of creative and talented rising stars joining the international media and advertising sector
The World Media Awards will be hosted at the Ham Yard Hotel in London.
In the midst of Soho and moments from Mayfair, Ham Yard Hotel has an urban village feel. The hotel revolves around a tree-filled garden with a bronze sculpture centrepiece by Tony Cragg. Interiors are designed by Kit Kemp in her award-winning modern British style.
Entry, judging or ticket enquiries please contact:
+44 7794 588 114
World Media Group champion enquiries please contact:
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Marketing partnership enquiries please contact:
+44 7974 663523