Winners Announced!

The 2023 winners of the World Media Awards have been announced. The awards are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.

Brands including Adidas, Birkenstock, Bumble, Deutsche Telecom AG, DP World, Maersk, PGIM, Visa and Volkswagen were amongst those receiving accolades for their impressive category entries this year during the awards celebration.

Cymru Wales’ Grand Prix-winning campaign, ‘Wales To The World’, which also won the Travel & Tourism category, capitalised on the opportunity to showcase their nation to an international audience when Wales qualified for the FIFA World Cup finals for the first time in 64 years.

The full case studies for this year’s winning entries, along with the winners of previous years, are available to read in the Creative Vault

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VIEW CREATIVE VAULT

CONTENT LEADERSHIP & INNOVATION WINNER

We’re delighted to announce that Navin Rammohan, Vice President, Segment Head Marketing at Infosys has been voted the winner of the 2023 Content Leadership & Innovation Award.

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Gallery

Co-chair Natasha Byrne, Managing Partner, UM

Winfried Daun, Group Head Advertising, Brand Strategy & Media UBS

Awards Host

Kim Vinnell is an international broadcast journalist, and host of Reuters flagship daily news podcast, Reuters World News. She came to podcasting from TV news, and was previously a senior anchor for Al Jazeera English. Her studio and podcasting work is informed by decades of field reporting, covering everything from conflicts in Syria, Iraq and Ukraine, to the humanitarian crisis sparked by waves of migration across the Mediterranean. Kim is originally from New Zealand, and being Māori, is passionate about amplifying indigenous voices on the global stage.

We caught up with Kim as part of Trusted Journalism Matters, where we chat to World Media Group members about what quality journalism means to them.

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Awards night

The World Media Awards will be hosted at the Ham Yard Hotel in London on 7th September.

In the midst of Soho and moments from Mayfair, Ham Yard Hotel has an urban village feel. The hotel revolves around a tree-filled garden with a bronze sculpture centrepiece by Tony Cragg. Interiors are designed by Kit Kemp in her award-winning modern British style.

Specialist Categories

“Media brands used to only compete with each other, but we’re seeing more examples of multimedia content partnerships. The World Media Group is a great example of where brands are putting aside that petty competitiveness and working as a collective. “That’s really where we see opportunities for media brands, especially ones with passionate and engaged audiences. You’ve got Fortune, National Geographic, The Economist, Bloomberg, Time… brands whose readers and us-ers specifically come to them for their point-of-view, opinion and voice that they completely trust.”

Rupert Turnbull, Brand Ambassador EMEA, Fortune

“The need for high quality journalism has simply never been greater. Amid a flood of misinformation that has frankly left democracy itself in danger, we have a commitment and a responsibility to raise the tone of the discourse with deeply-reported, solidly-sourced articles and fair analysis. Technology has been a great enabler, but has it also created unchecked and prolific sources of misinformation. That makes our jobs harder and more important than ever before: Winning the trust of readers who have lost faith in news can be done only with the kind of gold-standard reporting The Wall Street Journal practices.”

Phillipa Leighton-Jones, Editorial Director Innovation, The Wall Street Journal

“Surveys suggest that 18-34s are most likely to pay for online content, and that people who subscribe to Netflix or Spotify are also more likely to pay for digital news. This is potentially good news for publishers, provided we offer the right sorts of products.”

Tom Standage, Deputy Editor & Head of Digital Strategy, The Economist