Shortlisted 2022Travel & Tourism BrandBrand ScotlandEntered by:Carat UKCredits:BBC Studios, New York Times, Facebook, Instagram, Twitter, LinkedIn, Teads, The Leith AgencyMany Brands Make Light Work - Collaboratively Building Scotland's Brand At COP26The Challenge In November 2021, all eyes were on Scotland as Glasgow hosted the highly anticipated COP26 event, where world leaders met to agree on [...]
Shortlisted 2019FINANCIAL SERVICES BrandUBSEntered by:SparkfoundryCredits:New York Times, T Brand Studio & MashableLinking Values to InvestingThe Challenge In 2017, UBS launched a successful global campaign focused on driving awareness of “Sustainable Investing.” However, by the end of the year, the competitive landscape had become heavily saturated with this relatively new theme. It was quickly becoming harder [...]
Winner 2017FINANCIAL SERVICES BrandUBSLead AgencyMEDIAVEST | SPARKContributing CompanyNEW YORK TIMES, BLOOMBERGUBS BRAND RELAUNCHThe Challenge In 2008 the global economy faced its most dangerous crisis since the Great Depression of the 1930s. UBS restructured and, in a bid to stand apart from their competition, repositioned as 'modern', 'human' and 'different'. Our challenge was to convince a risk [...]