Shortlisted 2019Lifestyle, Luxury and Fashion BrandRolls Royce CullinanEntered by:Fox Networks GroupCredits:Centigrade – Agency National Geographic Brand PartnersThe Final Challenge – CullinanThe Challenge About to unveil it's first SUV, Rolls-Royce faced a new challenge, to prove itself as a highly capable luxury off-road motor car, worthy of their promise to deliver an 'Effortless, Everywhere' experience to their [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandGemfieldsEntered by:LuxHub, Havas Media InternationalCredits:Adam & EveGemfields: Show Your True ColoursThe Challenge Gemfields is an emerald and ruby sourcing company on a mission to become the global leader in precious coloured gemstones – a position which is currently unoccupied. The coloured gemstones category and Gemfields suffer from extremely low awareness [...]
winner 2019Lifestyle, Luxury and Fashion BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyFormula 1: Unleashing the World’s Greatest Racing Spectacle on the PlanetThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandArt Russe Saint-Émilion Grand CruEntered by:Bloomberg Media GroupCredits:The Art of CollaborationThe Challenge Private art foundation, Art Russe, wanted to drive brand awareness with a creative partnership that was able to convey a reverence for Russian heritage with the French philosophy of winemaking and the magic of Saint-Émilion. When Art Russe [...]
Shortlisted 2019Travel & Tourism BrandVisit the USAEntered by:Brand USACredits:MediaCom, Spotify, MustacheHear the Music, Experience the USAThe Challenge Global Barriers: Economical: A strong U.S. dollar makes it seem like other destinations are cheaper to visit. As a result, international visitors find the U.S. to be too expensive and cost prohibitive. Uncertainty around travel policies: Changes to [...]
Shortlisted 2019Travel & Tourism BrandVisit the USAEntered by:Brand USACredits:MacGillivary Freeman FilmsAmerica’s Musical JourneyThe Challenge 1. To illustrate the rich trailblazing musical history of America – in the full glory of its diverse genres and legends – on the giant screen in just 46 minutes 2. To showcase the diversity of the USA – people, places [...]
Winner 2019Travel & Tourism BrandIncredible IndiaEntered by:CNBC CatalystCredits:Incredible IndiaThe Challenge The Incredible India campaign was launched by Ministry of Tourism to promote India as a world-class tourist destination. Incredible India was facing numerous challenges including: • Competing with other campaigns for the attention of their key audience • Struggling to reach premium and affluent travelers [...]
Highly commended 2019Media & Entertainment BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyChampions Play FearlessThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” was realised for the first time as we [...]
Shortlisted 2019Media & Entertainment BrandEA Sport’s FIFA19Entered by:Electronic ArtsCredits:Universal, Perform, BT Sports, StarcomChampions Play FearlessThe Challenge The gaming market had changed dramatically since the launch of FIFA18, with the rise of the highly engaging Battle Royale genre and unprecedented impact of Fortnite. Epic Games’ runaway success had introduced a new group of more casual gamers, [...]
winner 2019Media & Entertainment BrandFOXEntered by:FOX Networks GroupCredits:That Lot AgencyDEEP STATE Pan-European Marketing CampaignThe Challenge In April 2018, FOX Network Group Europe & Africa (FNG E&A) launched a new big budget drama, DEEP STATE. This was no ordinary premiere, however. As DEEP STATE was FNG E&A’s first regional commissioned drama and notably, the first time the company [...]