Shortlisted 2020Media & Entertainment BrandWallsEntered by:OMD EMEACredits:BlisUnilever - Talking Ice Cream 2019The Challenge Every summer Walls faces fierce competition in securing every day snackers in buying Wall's ice-cream over opposing brands at snacking moments , due to a highly saturated Ice-cream market. The market is crowded with private labels & like for like brands who [...]
Highly commended 2019Media & Entertainment BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyChampions Play FearlessThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” was realised for the first time as we [...]
Shortlisted 2019Media & Entertainment BrandEA Sport’s FIFA19Entered by:Electronic ArtsCredits:Universal, Perform, BT Sports, StarcomChampions Play FearlessThe Challenge The gaming market had changed dramatically since the launch of FIFA18, with the rise of the highly engaging Battle Royale genre and unprecedented impact of Fortnite. Epic Games’ runaway success had introduced a new group of more casual gamers, [...]
winner 2019Media & Entertainment BrandFOXEntered by:FOX Networks GroupCredits:That Lot AgencyDEEP STATE Pan-European Marketing CampaignThe Challenge In April 2018, FOX Network Group Europe & Africa (FNG E&A) launched a new big budget drama, DEEP STATE. This was no ordinary premiere, however. As DEEP STATE was FNG E&A’s first regional commissioned drama and notably, the first time the company [...]
Winner 2018MEDIA & ENTERTAINMENT BrandWARNER BROSLead AgencyMEDIACOMContributing CompanyDISCOVERY NETWORKS LATIN AMERICAWONDER WOMAN PROJECTThe Challenge For the launch of the Blockbuster Wonder Woman, Warner Bros wanted to expand the movie appeal beyond the traditional Super-Hero & Action loving fans to a broader movie going audience. Wonder Woman is a strong, wonderful character, but she is a woman [...]
Shortlisted 2018MEDIA & ENTERTAINMENT BrandUNIVERSAL PICTURES Lead AgencyMEDIACOMUNIVERSAL PICTURES - DESPICABLE ME 3The Challenge Everybody loves grumpy ex super villain Gru and his mischievous Minions - whether it be for their names, language, mischief-making, or even their love of bananas. In summer 2017 Universal Pictures and Illumination Entertainment brought back our quirky, funny, and adorable animated companions [...]
Shortlisted 2017MEDIA & ENTERTAINMENT BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt [...]
WINNER 2017MEDIA & ENTERTAINMENT BrandUNIVERSALLead AgencyMEDIACOMUNIVERSAL PICTURES' SINGThe Challenge Universal Pictures and Illumination Entertainment, the animation studio behind the Despicable Me franchise, returned in winter 2016 with Sing, an uplifting and relatable animated movie about the power of music and dreams. Our mission was to successfully launch this new property across international markets, dominating the challenging Christmas [...]
Shortlisted 2017MEDIA & ENTERTAINMENT BrandMICHELINLead AgencyMEC GLOBALContributing CompanyMSN/AOLMICHELIN'S CAR CONNECTIONS - CONTENT & ENGAGEMENT PLATFORMThe Challenge Michelin tyres are a leading tyre brand across the globe, however in the ‘performance’ category the brand has low awareness among the consumers. Furthermore, the consumers that purchase ‘performance’ tyres are a niche group, who are tough to please and [...]