SHORTLISTED 2017TRAVEL & TURISM BrandMARRIOTT INTERNATIONALLead AgencyMEC GLOBALContributing CompanyAOLMARRIOTT TESTBED - BECOMING THE 'REAL DEAL'The Challenge Marriott Europe’s heritage is both a strength and a weakness. It has been one of the most prominent hotel brands in Europe for over 30 years. While its legacy is a strength for Baby Boomer and Gen X travelers, it becomes [...]
Shortlisted 2017MEDIA & ENTERTAINMENT BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt [...]
Shortlisted 2017MEDIA & ENTERTAINMENT BrandMICHELINLead AgencyMEC GLOBALContributing CompanyMSN/AOLMICHELIN'S CAR CONNECTIONS - CONTENT & ENGAGEMENT PLATFORMThe Challenge Michelin tyres are a leading tyre brand across the globe, however in the ‘performance’ category the brand has low awareness among the consumers. Furthermore, the consumers that purchase ‘performance’ tyres are a niche group, who are tough to please and [...]
Shortlisted 2017FINANCIAL SERVICES BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt first [...]
HIGHLY COMMENDED 2017CORPORATE INFLUENCER BrandGELead AgencyMEC GLOBALDRIVING THE DIGITAL INDUSTRIAL TRANSFORMATION: GE'S 125 YEAR OLD STORYThe Challenge Most people have heard of General Electric; their logo is on light bulbs in homes, on airplane engines when we go on holiday, on MRI scanners in the hospital and on appliances in the kitchen – but that’s just [...]
Shortlisted 2017AUTOMOTIVE BrandMICHELINLead AgencyMEC GLOBALContributing CompanyMSN/AOLMICHELIN'S CAR CONNECTIONS - CONTENT & ENGAGEMENT PLATFORMThe Challenge Michelin tyres are a leading tyre brand across the globe, however in the ‘performance’ category the brand has low awareness among the consumers. Furthermore, the consumers that purchase ‘performance’ tyres are a niche group, who are tough to please and don’t use [...]
Shortlisted 2016TECHNOLOGY & TELECOMS BrandNETFLIXLead AgencyMEC GLOBAL SOLUTIONSBETTER CALL SAUL: YOU FOUGHT THE LAW AND YOU WONThe Challenge Better Call Saul wasn’t a spin-off from Breaking Bad but part of the Netflix DNA of great characters; edgy narrative and phenomenal production values. Our challenge was to reinforce Netflix’s heritage of great, original stories and also exciting new [...]
Shortlisted 2016TRAVEL & TOURISM BrandMARRIOTT COURTYARD HOTELSLead AgencyMEC GLOBAL SOLUTIONSPICTURE THISThe Challenge Marriott’s ‘Courtyard’ hotels are situated in fantastic locations across Europe, however the brand operates at the ‘no frills’ end of the market, seen as a very functional stay. The task: inject some energy in to the brand, target business travellers in key regions and give [...]