Shortlisted 2022Financial Services BrandUBSEntered by:T Brand, the content studio of New York Times AdvertisingCredits:Spark FoundryTackling The Climate Crisis With The Visionaries Of TomorrowThe Challenge With nearly 25 years’ experience in sustainable investing, in 2020, UBS made sustainable investments its preferred solution for wealth management clients to invest globally. In 2021, UBS found its reason for [...]
Winner 2022Financial Services BrandLombard Odier GroupEntered by:Banque Lombard Odier & Cie SACredits:VMLY&R, Wavemaker, RS SolutionsRevealing The Unexpected Value Of NatureThe Challenge Lombard Odier’s current branding campaign journey started in 2016. In that year, we launched a campaign to articulate our central philosophy of “rethink everything,” or constantly re-evaluating the world around us. In 2018, we [...]
Shortlisted 2022Financial Services BrandING Wholesale BankingEntered by:The Trust: The Wall Street Journal | Barron's GroupCredits:Greenhouse GroupProgress With PurposeThe Challenge In the run up to the international COP26 summit held in Glasgow, Scotland, from 31 October - 12 November 2021, ING Group CEO Steven van Rijswijk referred to it as a ‘moment of truth’, when the [...]
Highly Commended 2022Financial Services BrandCitiEntered by:Euromoney Institutional InvestorTreasury & Turbulence - Sanctions: The Makers & The BreakersThe Challenge When Citi supported the first series of Treasury and Turbulence in 2018, a podcast produced by Euromoney aimed at the corporate treasury function, it was an innovative move for both bank and publisher. The challenge from Citi [...]
Shortlisted 2022Financial Services BrandBanco SantanderEntered by:Arena Media and Havas SpainFootballCan 2041The Challenge Santander is a Spanish multinational financial services company. For years, it has been supporting sports and specifically football through the sponsorship of major competitions. Under its global strategy #footballcan which started 2 years ago, the bank promotes the positive impact football CAN have [...]
Shortlisted 2021Financial Services BrandWells FargoEntered by:Bloomberg Media StudiosThe way aheadThe Challenge In 2020, Bloomberg and Wells Fargo developed The Way Ahead, stories designed for entrepreneurs faced with a global pandemic, driven to invent their way to survival. It featured six Wells Fargo customers across a range of industries – from Zoom, a global technology company, [...]
Shortlisted 2021Financial Services BrandUBSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Spark Foundry Serious about sustainable investingThe Challenge In 2020, UBS was the first truly global wealth manager to make 100% sustainable portfolios their preferred solution above traditional investments. Because sustainable investments aren't just good for the planet and society – they can be [...]
Shortlisted 2021Financial Services BrandUBSEntered by:Spark Foundry WorldwideCREDITS:Publicis ZurichIlluminate, educate, reciprocate media strategyThe Challenge In the run up to 2020, UBS was working with a shrinking media budget to win a growing High Net Worth audience, while being up against some highly vocal competition. In this demanding environment, a pure efficiency-focused media strategy had made sense [...]
Shortlisted 2021Financial Services BrandRefinitivEntered by:Financial TimesTrade secretsThe Challenge Refinitiv is a global provider of financial market data and infrastructure. One of its offerings is a wide range of trading solutions for end-to-end workflow support. As a relatively young brand, Refinitiv wanted to raise awareness in its core audience of global C-suite financial decision-makers. Refinitiv recognized [...]
Shortlisted 2021Financial Services BrandLombard OdierEntered by:Lombard OdierCREDITS:Wavemaker, VMLY&RTransitioning to a CLIC economyThe Challenge Our current branding campaign journey started in 2016. In that year, we launched a campaign to articulate our central philosophy of “rethink everything,” or constantly re-evaluating the world around us, to provide fresh perspectives for our clients. In 2018, there was no [...]