Shortlisted 2021Financial Services BrandWells FargoEntered by:Bloomberg Media StudiosThe way aheadThe Challenge In 2020, Bloomberg and Wells Fargo developed The Way Ahead, stories designed for entrepreneurs faced with a global pandemic, driven to invent their way to survival. It featured six Wells Fargo customers across a range of industries – from Zoom, a global technology company, [...]
Shortlisted 2021Financial Services BrandUBSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Spark Foundry Serious about sustainable investingThe Challenge In 2020, UBS was the first truly global wealth manager to make 100% sustainable portfolios their preferred solution above traditional investments. Because sustainable investments aren't just good for the planet and society – they can be [...]
Shortlisted 2021Financial Services BrandUBSEntered by:Spark Foundry WorldwideCREDITS:Publicis ZurichIlluminate, educate, reciprocate media strategyThe Challenge In the run up to 2020, UBS was working with a shrinking media budget to win a growing High Net Worth audience, while being up against some highly vocal competition. In this demanding environment, a pure efficiency-focused media strategy had made sense [...]
Shortlisted 2021Financial Services BrandRefinitivEntered by:Financial TimesTrade secretsThe Challenge Refinitiv is a global provider of financial market data and infrastructure. One of its offerings is a wide range of trading solutions for end-to-end workflow support. As a relatively young brand, Refinitiv wanted to raise awareness in its core audience of global C-suite financial decision-makers. Refinitiv recognized [...]
Shortlisted 2021Financial Services BrandLombard OdierEntered by:Lombard OdierCREDITS:Wavemaker, VMLY&RTransitioning to a CLIC economyThe Challenge Our current branding campaign journey started in 2016. In that year, we launched a campaign to articulate our central philosophy of “rethink everything,” or constantly re-evaluating the world around us, to provide fresh perspectives for our clients. In 2018, there was no [...]
Shortlisted 2021Financial Services BrandING Wholesale BankingEntered by:InsiderING Wholesale BankingThe Challenge ING IS ON A MISSION TO SOLIDIFY ITS LEADERSHIP POSITION IN SUSTAINABLE FINANCE IN A COMPLEX GLOBAL MARKETPLACE. ING is a global financial institution headquartered in Amsterdam, offering retail and wholesale banking services to customers in over 40 countries. ING Wholesale Banking (WB) is an [...]
Shortlisted 2020Financial Services BrandUBSEntered by:WP BrandStudio, The Washington PostCredits:Why Doing Good Can Be Good For Your PortfolioThe Challenge The campaign objective was to establish UBS as an authority on the topic of sustainable investing. Sustainable investing has picked up significant momentum in recent years, and UBS has been a committed industry leader at the forefront [...]
Shortlisted 2020Financial Services BrandUBSEntered by:Spark FoundryCredits:The New York Times, T Brand StudioAre You Investing In What Matters To You?The Challenge Back in 2017, UBS launched a successful global campaign focused on driving awareness of Sustainable Investing. However, by the end of the year, the competitive landscape had become saturated with this relatively new theme all [...]
Shortlisted 2020Financial Services BrandBNP ParibasEntered by:Mapp MediaCredits:Flipboard, Havas InternationalThe Challenge Of Sustainable FinanceThe Challenge BNP Paribas, also known as the bank for a changing world, has made it their goal over the last few years to integrate sustainability into their business strategy . As a global banking corporation, BNP Paribas appreciate the environmental impact that [...]
Shortlisted 2020Financial Services BrandAstana International Financial CentreEntered by:Astana International Financial CentreCredits:Bloomberg Media, Bloomberg Media StudiosMy KazakhstanThe Challenge What do you know about business in Kazakhstan? Our vast, enigmatic country has plenty of untold stories to tell. At the Astana International Finance Centre (AIFC) we represent all of our business communities as well as our financial [...]