The Award recognises an individual who has demonstrated leadership and innovation in the creation of great, content-led, international marketing strategy. The winner of this Award will be a marketing director or head of media strategy for an international advertiser, who has built brand awareness and profitability by engaging audiences in branded content. The judges will be looking for brand bravery and/or that extra spark of creativity and innovation that has stood out and grabbed the attention of the target audience, in a world full of media noise. This category is not open for entry: we are inviting World Media Group members to make nominations before inviting our Jury to select the winner.
ROLL OF HONOUR
JOHAN JERVOE, CHIEF MARKETING OFFICER, UBS
Since being appointed as CMO at UBS, Johan has been bold in developing the UBS brand identity and strategy, appointing Annie Leibowitz to shoot the new brand campaign adverts in 2015. He’s supported UBS’s diversity initiative and commitment to having women in at least 30 per cent of their senior management roles. Lately, he has been looking at best practice in the digital advertising sector and working to ensure that UBS is leading the way in terms of guaranteed viewability metrics and accuracy in audience targeting.
Most recently Jervoe has been leading the #togetherband campaign, of which UBS is a co-founder. Working with bottletop, the #togetherband initiative is designed to drive public interest and commitment in the UN Sustainable Development Goals, enabling UBS to focus attention on driving for a bigger public interest in making your finances fit your values. UBS have currently have reached more the 1 billion engagements (3/4 year in the campaign.)
Christine von Hoerde, International Media Management, Audi AG
In her role as International Media Management for Audi AG, Christine von Hoerde pioneered new approaches to Audi’s advertising strategy, identifying strategic content partnerships that helped to establish Audi as an authority in the Electronic Vehicle market. Christine was an invaluable partner on a number of successful campaigns that spanned a wide array of mediums, from an innovative set of branded podcases to an editorial content series with Monocle Magazine and a global project with National Geographic. Throughout, Christine has demonstrated thought-leadership and a bold imagination to help drive Audi’s new marketing campaigns to the next level.