SHORTLISTED 2017LIFESTYLE & LUXURY BrandTHE NORTH FACE (VF CORP)Lead AgencyVIZEUMTHE NORTH FACE THERMOBALL - DEFY WEATHER WHATEVERThe Challenge The North Face brand’s key growth barrier is the perception that it is for outdoor enthusiasts only, but irrelevant to the everyday consumer. We needed to show these everyday consumers that the Thermoball jacket is a product for their [...]
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