Shortlisted 2017MEDIA & ENTERTAINMENT BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt [...]
Shortlisted 2017FINANCIAL SERVICES BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt first [...]
Shortlisted 2016Financial Services BrandVISALead AgencyOMD CHINARENTAL BIKEThe Challenge As Visa was not top of mind for Chinese Visa card holders, we needed to directly make Visa noticed in China, especially amongst outbound travelers, to increase overseas transactions. Visa faced intense competition from Chinese payment method, UnionPay, when it came to transactions overseas. UnionPay dominated the market for [...]