Shortlisted 2021Media and Entertainment BrandPlaystationEntered by:MediaComPS5: 2020's biggest entertainment launchThe Challenge In a highly competitive entertainment landscape, success for PlayStation’s new PS5 console depended on creating a global launch that both celebrated gaming and transcended into wider popular culture.  Our objective was to drive preference against gaming competitors (Xbox) and create cultural impact that would [...]
Shortlisted 2021Corporate Influencer BrandShellEntered by: MediaComCREDITS:Vayner Media, UEGPitch the future The Challenge Over the past 35 years Shell has facilitated one of the world’s leading student engineering competitions; The Shell Eco-marathon (SEM). This global programme brings together Science, Technology, Engineering and Maths (STEM) students from across the globe to design, build and test drive some [...]
Shortlisted 2020Corporate Influencer BrandBayerEntered by:MediaComCredits:Can We Live Better?The Challenge Bayer is a well-recognized life science brand with aided awareness of +92%. However, its brand acceptance was not as strong as it ranged from 25-41% across different markets. We also expected Bayer’s consideration to fall as a result of the Monsanto acquisition. It was clear that [...]
Shortlisted 2019Travel & Tourism BrandVisit the USAEntered by:Brand USACredits:MediaCom, Spotify, MustacheHear the Music, Experience the USAThe Challenge Global Barriers: Economical: A strong U.S. dollar makes it seem like other destinations are cheaper to visit. As a result, international visitors find the U.S. to be too expensive and cost prohibitive. Uncertainty around travel policies: Changes to [...]
Shortlisted 2018TECHNOLOGY & TELECOMS BrandDEUTSCHE TELEKOMLead AgencyMEDIACOMContributing CompanySAATCHI & SAATCHITHE LENZThe Challenge All telco networks face similar problems: even though phones are people’s most cherished possession, telcos are increasingly seen as a commodity, exacerbated by the fact that the product is technically invisible. Consumers often only care about their providers when phones aren’t functioning which makes [...]
Winner 2018MEDIA & ENTERTAINMENT BrandWARNER BROSLead AgencyMEDIACOMContributing CompanyDISCOVERY NETWORKS LATIN AMERICAWONDER WOMAN PROJECTThe Challenge For the launch of the Blockbuster Wonder Woman, Warner Bros wanted to expand the movie appeal beyond the traditional Super-Hero & Action loving fans to a broader movie going audience. Wonder Woman is a strong, wonderful character, but she is a woman [...]
Shortlisted 2018MEDIA & ENTERTAINMENT BrandUNIVERSAL PICTURES Lead AgencyMEDIACOMUNIVERSAL PICTURES - DESPICABLE ME 3The Challenge Everybody loves grumpy ex super villain Gru and his mischievous Minions - whether it be for their names, language, mischief-making, or even their love of bananas. In summer 2017 Universal Pictures and Illumination Entertainment brought back our quirky, funny, and adorable animated companions [...]
Winner 2018CORPORATE INFLUENCER BrandSHELLLead AgencyMEDIACOMSHELL BRAND GRAVITY LIGHT & BEDTIME STORIESThe Challenge Shell is striving to address the misconception that it is simply a traditional oil company. By working with inventors,communities, citizens, and influencers, Shell aims to positively transform lives, by bringing more and cleaner energy to communities around the world, communicated via the #makethefuture brand platform. In [...]
Shortlisted 2017TECHNOLOGY & TELECOMS BrandSONYLead AgencyMEDIACOMContributing CompanyHEYHUMAN, TWITTER, SNAPPYTVSONY-#CHAMPIONSOFAThe Challenge PEOPLE DIDN'T KNOW SONY SPONSORED THE UEFA CHAMPIONS LEAGUE With SONY competing in an increasingly fragmented smartphone category, their sponsorship of the UEFA Champions League, the most popular club football competition in the world, represented a powerful opportunity to differentiate their Xperia brand from other smartphones. However, [...]
HIGHLY COMMENDED 2017TECHNOLOGY & TELECOMS BrandDEUTSCHE TELEKOMLead AgencyMEDIACOMDEUTSCHE TELEKOM SEA HERO QUESTThe Challenge DEMENTIA IS THE NEXT GLOBAL HEALTH CRISIS BUT HOW CAN DEUTSCHE TELEKOM HELP? Deutsche Telekom’s fundamental belief is that “Life is for sharing.” That means helping people all around the world share events, experiences and the moments that matter. But what happens if we [...]