Sustainability has become increasingly important over the last few years as organisations join the transition towards net zero. Research amongst our brands and members showed that everyone is in a different place on their sustainability journey. When it comes to measuring the sustainability of marketing or advertising programmes, there generally appears to be a knowledge gap.
The World Media Group has compiled a list of tools, resources and suppliers to help you implement best practice when it comes to sustainable marketing and advertising. This is not intended as an all-inclusive guide, it is a simple list of suppliers and resources that our members and advisory boards have found to be useful on their own sustainability journeys. If you would like to recommend another supplier/ resource that you have found helpful, please let us know by emailing isabel@world-media-group.com.
Networks
- ICLEI – Local Governments for Sustainability. – https://iclei.org/
Industry Initiatives
- Ad Net Zero – https://adnetzero.com/
- AdGreen – https://weareadgreen.org/
- Conscious Advertising Network – https://www.consciousadnetwork.com/
- Purpose Disruptors – https://www.purposedisruptors.org/
- #ChangeTheBrief Alliance – https://www.changethebrief.org/
- The Climate Pledge – https://www.theclimatepledge.com/#main-navigation
- GroupM’s Media Decarbonization Coalition – https://www.groupm.com/newsroom/groupm-announces-coalition-for-media-decarbonization/
- WARC Sustainability Hub – https://www.warc.com/sustainability-hub
- IAB Tech Lab – https://iabtechlab.com/
- IAB Sustainable Standards Committee – https://iabeurope.eu/sustainability-standards-committee/#:~:text=The%20Sustainability%20Standards%20Committee%20will,their%20use%20of%20digital%20media.
- Global Alliance for Responsible Media (GARM) – https://wfanet.org/leadership/garm/about-garm
- WFA Planet Pledge – https://wfanet.org/leadership/planet-pledge
- IPA Media Climate Charter – https://ipamediaclimatecharter.co.uk/
- We Mean Business Coalition – https://www.wemeanbusinesscoalition.org/
Certifications and Ratings
- B Lab – https://www.bcorporation.net/en-us/
- Science Based Targets – https://sciencebasedtargets.org/
- Positive Planet – https://positiveplanet.uk/
- Planet Mark – https://www.planetmark.com/
- Carbon Trust – https://www.carbontrust.com/
- Morningstar – https://www.morningstar.com/
Specialist Agencies
- Legacy Events – https://legacy-events.com/about-legacy-events/
- Futerra – https://www.wearefuterra.com/
- Dandelion Branding – https://dandelionbranding.com/
- Akepa – https://thesustainableagency.com/
Creative Production
- Albert – https://wearealbert.org/
Consultancies
- Rightthing.Media – https://rightthing.media/
- Carbon Intelligence – https://www.carbon.ci/
- Positive Planet – https://positiveplanet.uk/
- Carbon Trust – https://www.carbontrust.com/
- Carbon Footprint – https://www.carbonfootprint.com/
- Simply Sustainable – https://simplysustainable.com/
Sustainable Media Marketplaces
- Havas Sustainable Media Marketplace
- Essence UK Sustainable Publisher Marketplace
- PubMatic Carbon Efficient Auction Packages – https://pubmatic.com/auction-packages-apac/
- Good-Loop – https://good-loop.com/
- Scopee3 – https://www.scope3.com/
- SeenThis – https://seenthis.co/
Available through
- IPG Mediabrands – https://www.ipgmediabrands.com/
- MiQ – https://www.wearemiq.com/
- Yahoo – https://uk.yahoo.com/
- Concert – https://concert.io/
- OpenX – https://www.openx.com/en-gb/
- Index Exchange – https://www.indexexchange.com/
- Picnic – https://www.picnic.io/
- Sharethrough – https://www.sharethrough.com/
Carbon Measurement
- Scopee3 – https://www.scope3.com/
- Cedara – https://www.cedara.io/
- Onetrust – https://www.onetrust.com
- Carbon Trust – https://www.carbontrust.com/
- Carbon Footprint – https://www.carbonfootprint.com/
- PWC – https://www.pwc.co.uk/
- Greenly – https://greenly.earth/en-gb
- Good-Loop – https://good-loop.com/
- C02 AI – https://co2ai.com/
- IMPACT+ – https://impact-plus.fr/en/homepage-uk/
Online Carbon Calculators
- IPA – https://ipamediaclimatecharter.co.uk/media-carbon-calculator/how-to-use-the-calculator/
- GroupM – https://www.groupm.com/newsroom/groupm-updates-carbon-calculator-to-provide-omnichannel-measurement-capabilities/
- Normative – https://normative.io/
- Trace by isla – https://traceyour.events/
- The Mackay Carbon Calculator – https://mackaycarboncalculator.beis.gov.uk/
- Princeton Student Climate Initiative – https://psci.princeton.edu/events-emissions-calculator
Carbon Offset Providers
- Terrapass – https://terrapass.co.uk/
- 3Degrees – https://3degreesinc.com/
- Carbonfund.org – https://carbonfund.org/
- COOL Effect – https://www.cooleffect.org/
- Carbon Neutral Britain – https://carbonneutralbritain.org/
- Climeworks – https://climeworks.com/
- Forest Carbon – https://www.forestcarbon.co.uk/
- Climate Impact Partners – https://www.climateimpact.com/
- 5D Netzero – https://www.5dnetzero.co.uk/
- Verra – https://verra.org/
Carbon Reduction Technology
Carbon.Crane – https://carboncrane.io/?lang=en
Events
- EventCycle – https://www.eventcycle.org
- EcoPrint – https://ecoprintcompany.co.uk/product-category/banners/
- Awarded2u – https://www.awarded2u.com/recycled-and-sustainable-awards/