Shortlisted 2020Travel and Tourism BrandNarok County GovernmentEntered by:Reuters PlusCredits:Moments Of WonderThe Challenge Narok County Government is one of the 47 devolved local governments of the Republic of Kenya. The County Government is responsible for administering the Narok region and its population of more than 1.1mpeople. The Maasai Mara is part of Narok County and it [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandEssityEntered by:ZenithCredits:Poke, AMV BBDO, KetchumViva La VulvaThe Challenge Libresse is known for its period-care offering. To grow/remain relevant in a declining FemCare category, Libresse launched intimate care products in the Nordics: washes & wipes. Libresse's brand platform-Live Fearless-is about breaking taboos that hold women back when it comes to periods. [...]
Shortlisted 2020Financial Services BrandUBSEntered by:Spark FoundryCredits:The New York Times, T Brand StudioAre You Investing In What Matters To You?The Challenge Back in 2017, UBS launched a successful global campaign focused on driving awareness of Sustainable Investing. However, by the end of the year, the competitive landscape had become saturated with this relatively new theme all [...]
Shortlisted 2020Brand & Media Owner Partnership BrandAstana International Financial CentreEntered by:Astana International Financial CentreCredits:Bloomberg Media, Bloomberg Media StudiosMy KazakhstanThe Challenge What do you know about business in Kazakhstan? Our vast, enigmatic country has plenty of untold stories to tell. At the Astana International Finance Centre (AIFC) we represent all of our business communities as well [...]
Highly commended 2019Media & Entertainment BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyChampions Play FearlessThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” was realised for the first time as we [...]
Highly Commended 2019BRAND AND MEDIA OWNER PARTNERSHIP BrandSamsung Galaxy Note9Entered by:StarcomCredits:Epic Games, Ninja, SSSniperwolf, Markiplier, Ali-A, Harry Kane, Publicis Sport & Entertainment, R/GASelling a phone with hidden powersThe Challenge How do you sell a $1,000 phone whose most powerful benefits are hidden inside the device? After years of rampant growth, the Smartphone market was slowing [...]
Highly Commended 2018TRAVEL & TOURISM BrandFINAVIA CORPORATIONLead AgencyDAGMARFINAVIA CORPORATION: #LIFEINHELThe Challenge During many years Helsinki Airport has been in a phase of strong growth both in terms of facility size and the number of passengers. The greatest majority of passenger increase has emerged from Asia and particularly from China. However, Helsinki Airport nor Finland is [...]
Highly commended 2018BRAND & MEDIA OWNER PARTNERSHIP BrandSTAR ALLIANCELead AgencyWALL STREET JOURNAL [WSJ CUSTOM STUDIOS] AND NATIONAL GEOGRAPHICContributing CompanyATOMIC, WAVEMAKERSTAR ALLIANCE: CONNECTING CULTURES The Challenge For the last 20 years Star Alliance has taken people on journeys of discovery and enabled cultural connections around the world. However, regardless of its 28 member carriers and more than [...]
HIGHLY COMMENDED 2017TECHNOLOGY & TELECOMS BrandDEUTSCHE TELEKOMLead AgencyMEDIACOMDEUTSCHE TELEKOM SEA HERO QUESTThe Challenge DEMENTIA IS THE NEXT GLOBAL HEALTH CRISIS BUT HOW CAN DEUTSCHE TELEKOM HELP? Deutsche Telekom’s fundamental belief is that “Life is for sharing.” That means helping people all around the world share events, experiences and the moments that matter. But what happens if we [...]