Shortlisted 2017TECHNOLOGY & TELECOMS BrandSONYLead AgencyMEDIACOMContributing CompanyHEYHUMAN, TWITTER, SNAPPYTVSONY-#CHAMPIONSOFAThe Challenge PEOPLE DIDN'T KNOW SONY SPONSORED THE UEFA CHAMPIONS LEAGUE With SONY competing in an increasingly fragmented smartphone category, their sponsorship of the UEFA Champions League, the most popular club football competition in the world, represented a powerful opportunity to differentiate their Xperia brand from other smartphones. However, [...]
Shortlisted 2017TECHNOLOGY & TELECOMS BrandSAMSUNGLead AgencySTARCOMContributing CompanyPUBLICIS MEDIA CONTENT, BIG SPACESHIP, LEO BURNETTWINNING SOCIAL GOLD AT RIOThe Challenge Samsung wanted to use their global Olympics sponsorship to increase brand consideration and to become the #1 most digitally engaging brand of all Olympic sponsors throughout The Games. Although Samsung was an official Olympic sponsor, they did not have [...]
HIGHLY COMMENDED 2017TECHNOLOGY & TELECOMS BrandDEUTSCHE TELEKOMLead AgencyMEDIACOMDEUTSCHE TELEKOM SEA HERO QUESTThe Challenge DEMENTIA IS THE NEXT GLOBAL HEALTH CRISIS BUT HOW CAN DEUTSCHE TELEKOM HELP? Deutsche Telekom’s fundamental belief is that “Life is for sharing.” That means helping people all around the world share events, experiences and the moments that matter. But what happens if we [...]
Shortlisted 2017TECHNOLOGY & TELECOMS BrandDASSAULT SYSTÈMESLead AgencyMEDIACOMDASSAULT SYSTÈMES - IDEAL WORLDSThe Challenge Dassault Systèmes are global experts in 3D Experiences. Their technology is used by industries to help visualise what innovation might look like. Their pioneering 3D tech is already transforming the world around us – influencing the way products are designed, produced, supported and visualised. To [...]
WINNER 2017TECHNOLOGY & TELECOMS BrandBET 365Lead AgencyDRUMMOND CENTRALPIONEERING IN PLAY BETTING AND COMMUNICATING IT TO THE MASSESThe Challenge To take bet365 from number 11 in the UK to the biggest online sports betting company in the World. Because it operates entirely online, it was vital to build a brand personality that is both confident and trustworthy. [...]
SHORTLISTED 2017TRAVEL & T􀀲URISM BrandMARRIOTT INTERNATIONALLead AgencyMEC GLOBALContributing CompanyAOLMARRIOTT TESTBED - BECOMING THE 'REAL DEAL'The Challenge Marriott Europe’s heritage is both a strength and a weakness. It has been one of the most prominent hotel brands in Europe for over 30 years. While its legacy is a strength for Baby Boomer and Gen X travelers, it becomes [...]
SHORTLISTED 2017TRAVEL & T􀀲URISM BrandLONDON & PARTNERSLead AgencyLONDON & PARTNERSContributing CompanyTHE BROOKLYN BROTHERSFANS OF LONDONThe Challenge Our 2015 award-winning campaign, London’s Official Guest of Honour, set out to find one lucky tourist to experience London like never before. Galvanising the whole city, the campaign brought together ambassadors such as Professor Stephen Hawking, actor Jim Carter, tennis ace Tim [...]
WINNER 2017TRAVEL & T􀀲URISM BrandVISIT FAROE ISLANDSLead AgencySANSIR & LIQUIDMINDSContributing CompanyKOVBOYFILMSHEEP VIEWThe Challenge The remote Faroe Islands have for many years been neglected by Google Street View. So until recently there was no Street View in the Faroe Islands. Google was simply not interested in the tiny country. And with only 50,000 inhabitants the Faroe Islands had [...]
Shortlisted 2017TRAVEL & T􀀲URISM BrandDESTINATION CANADALead AgencyDESTINATION CANADAContributing CompanyNATIONAL GEOGRAPHICEXPLORE CANADAThe Challenge Canada is a well-known and desirable destination but it is not always seen as ‘exciting’. In addition, while there is a high awareness of Canada as a great outdoors destination, there is little -awareness of the diversity of experiences on offer – from urban to [...]
Shortlisted 2017TRAVEL & T􀀲URISM BrandAIRBNBLead AgencySTARCOMContributing CompanyTBWACHIATDAY LA, FINCH, NCM, DCM, VAL MORGANLIVE THERE SPLIT-NARRATIVE CINEMAThe Challenge Airbnb is the antithesis of mass tourism, allowing travelers to live like locals in another place. In the USA, Brazil, Mexico, UK, Germany, France, Australia, China and India we needed to build brand awareness and bring the brand benefit of [...]