Shortlisted 2017TECHNOLOGY & TELECOMS BrandSAMSUNGLead AgencySTARCOMContributing CompanyPUBLICIS MEDIA CONTENT, BIG SPACESHIP, LEO BURNETTWINNING SOCIAL GOLD AT RIOThe Challenge Samsung wanted to use their global Olympics sponsorship to increase brand consideration and to become the #1 most digitally engaging brand of all Olympic sponsors throughout The Games. Although Samsung was an official Olympic sponsor, they did not have [...]
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