Shortlisted 2021Social Good BrandSamsung Entered by:StarcomSamsung out of the boxThe Challenge Colorful cardboard packaging is great for selling TVs on-shelf – but it’s not so great for our environment. The manufacturing of cardboard packaging and their full-color printed labels create greenhouse gas emissions and overall, cardboard packaging is one of the biggest contributors to municipal [...]
Shortlisted 2021Brand & Media Owner Partnership BrandSamsungEntered by:The Trust: The Wall Street Journal | Barron's GroupThe human touchThe Challenge Samsung’s campaign brief was devised not just as a global crisis was emerging, but also at a time when consumers, employees and investors were becoming increasingly vocal in their demands that companies operate in socially and [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology race has [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:JCDecaux, Panout, Leo Burnett, CheilPowering Urban NomadsThe Challenge How do you launch an unusual smartphone feature in an unforgettable way? In early 2019 Samsung launched their latest flagship device, the Galaxy S10, into an increasingly competitive and less differentiated global smartphone  market. Our challenge was two-fold: Create mass awareness for [...]
Shortlisted 2020Brand & Media Owner Partnership BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology [...]
ShortlistedTechnology & Telecommunications BrandSamsungEntered by:WP BrandStudio, The Washington PostCredits:Starcom, OgilvyNext Mobile EconomyThe Challenge Samsung recognizes that in this world of advanced mobile technology, businesses are either the disruptor or the disrupted. Their 2018 campaign objective was to establish Samsung as the enabler of the what they call the "Next Mobile Economy," which empowers businesses to [...]
Shortlisted 2019Corporate Influencer BrandSamsungEntered by:WP BrandStudio, The Washington PostCredits:Starcom, OgilvyThe Challenge Samsung recognizes that in this world of advanced mobile technology, businesses are either the disruptor or the disrupted. Their 2018 campaign objective was to establish Samsung as the enabler of the what they call the "Next Mobile Economy," which empowers businesses to thrive while [...]
Shortlisted 2019BRAND AND MEDIA OWNER PARTNERSHIP BrandSamsung Galaxy Note9Entered by:StarcomCredits:Buzzfeed, The Dodo, R/GASelling a phone with hidden powersThe Challenge In 2018 Samsung planned the release of their next generation flagship device, the Galaxy S9. However, the smartphone marketplace had hit a wall with numerous media outlets reporting that the industry had reached its peak, struggling [...]
Shortlisted 2018BRAND & MEDIA OWNER PARTNERSHIP BrandSAMSUNGLead AgencySTARCOMWWContributing CompanySTARCOM + PUBLICIS MEDIA SPORTS & ENTERTAINMENTSAMSUNG GEAR S3: THE ULTIMATE SURVIVAL COMPANIONThe Challenge The smartwatch market is maturing but many consumers still don't consider the product as an everyday necessity in their lives. There are two major barriers to market growth - cultural barriers and design barriers. [...]
Shortlisted 2018TECHNOLOGY & TELECOMS BrandSAMSUNGLead AgencySAMSUNGContributing CompanySTARCOM + PUBLICIS MEDIA SPORTS & ENTERTAINMENTSAMSUNG GEAR S3: THE ULTIMATE SURVIVAL COMPANIONThe Challenge The smartwatch market is maturing but many consumers still don't consider the product as an everyday necessity in their lives. There are two major barriers to market growth - cultural barriers and design barriers. Culturally it [...]