Shortlisted 2022Technology & Telecoms BrandWebex by CiscoEntered by:Merkle B2BCredits:WongDoodyPowering Through The Pandemic With MclarenThe Challenge With the global pandemic in full swing in the spring of 2021, Webex by Cisco went through a transformation to reposition themselves as the solution to empower hybrid work. Webex by Cisco was the first Cisco acquisition to relaunch their [...]
Winner 2022Technology & Telecoms BrandSamsung Galaxy S21 UltraEntered by:Starcom WorldwideCredits:Conde Nast, EdelmanThe Phone Of The Year Captures The Man Of The YearThe Challenge When choosing a smartphone most people now look at camera quality first and foremost. A phone capable of taking very high-quality photos and videos is no longer a novelty, it is an [...]
Shortlisted 2022Technology & Telecoms BrandSamsung Galaxy Z Flip3Entered by:Starcom WorldwideCredits:TikTok, R/GASamsung Galaxy: Unfold Your WorldThe Challenge In the past 3 years, Samsung have reinvigorated the mobile category with foldable phones, reintroducing the flip-phone and updating it for the twenties by meshing it with touchscreen technology. Although Samsung have been pioneers and have started to see [...]
Highly Commended 2022Technology & Telecoms BrandSamsungEntered by:T Brand, the content studio of New York Times AdvertisingCreating SustainablyThe Challenge Samsung’s goal was to raise awareness of their eco-conscious products and technologies by demonstrating to a curious global consumer how they are helping society achieve a more sustainable future while minimizing the environmental impact of their products. [...]
Shortlisted 2022Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare GmbHCredits:emetriq GmbH, Pulse Advertising GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersProject Futureproof: From GenZ For GenZThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, GenZ (A16-29) has been identified as [...]
Winner 2018TECHNOLOGY & TELECOMS BrandWORKPLACELead AgencyGYROWORKPLACE BY FACEBOOK QUARTZ PARTNERSHIPThe Challenge Workplace is Facebook’s business collaboration platform, and it launched to paying customers in October 2017. Despite Facebook being the parent company, awareness of Workplace is low. To compound this, it is operating in a cluttered marketplace competing against tech behemoths, who bundle collaboration software, and [...]
Winner 2018TECHNOLOGY & TELECOMS BrandE.ONLead AgencyVIZEUMContributing CompanyENGINETOMORROW IS .ONThe Challenge Business Challenge E.on needed to improve their share of the utility market. Awareness of e.on as an energy supplier was not a problem but differentiation was. In line with the unveiling of their new range of environmentally friendly solar and storage products to customers in Europe, e.on [...]
Shortlisted 2018TECHNOLOGY & TELECOMS BrandCANONLead AgencyPHD MEDIACANON: LIVE FOR THE STORYThe Challenge In EMEA an estimated 300 billion images were taken in 2016 (241 billion were taken on a smart phone). This new behaviour has had a significant impact on Canon's hardware sales. Canon and the camera category are facing a truly game changing challenge where [...]
Shortlisted 2018TECHNOLOGY & TELECOMS BrandSAMSUNGLead AgencySAMSUNGContributing CompanySTARCOM + PUBLICIS MEDIA SPORTS & ENTERTAINMENTSAMSUNG GEAR S3: THE ULTIMATE SURVIVAL COMPANIONThe Challenge The smartwatch market is maturing but many consumers still don't consider the product as an everyday necessity in their lives. There are two major barriers to market growth - cultural barriers and design barriers. Culturally it [...]
Shortlisted 2017TECHNOLOGY & TELECOMS BrandSONYLead AgencyMEDIACOMContributing CompanyHEYHUMAN, TWITTER, SNAPPYTVSONY-#CHAMPIONSOFAThe Challenge PEOPLE DIDN'T KNOW SONY SPONSORED THE UEFA CHAMPIONS LEAGUE With SONY competing in an increasingly fragmented smartphone category, their sponsorship of the UEFA Champions League, the most popular club football competition in the world, represented a powerful opportunity to differentiate their Xperia brand from other smartphones. However, [...]