Winner 2022Brand & Media Owner Partnership BrandDe Beers GroupEntered by:National GeographicOkavango EternalThe Challenge Today’s eco-aware millennials want to know more about the companies they buy from. They want to trust that their products are not causing harm in their production or distribution but rather are actively creating positive impacts aligned with their own values. For [...]
Shortlisted 2022Travel & Tourism BrandVisitScotlandEntered by:The Walt Disney CompanyCredits:National Geographic, CaratSlow Up In ScotlandThe Challenge VisitScotland briefed National Geographic to develop a campaign that would broaden perceptions of what they could experience in Scotland that would ultimately lead to a change in beliefs and behaviour when considering their holiday choices. After a lengthy period of [...]
Shortlisted 2018TRAVEL & TOURISM BrandSTAR ALLIANCELead AgencyWALL STREET JOURNAL [WSJ CUSTOM STUDIOS] AND NATIONAL GEOGRAPHICContributing CompanyATOMIC, WAVEMAKERSTAR ALLIANCE: CONNECTING CULTURESThe Challenge For the last 20 years Star Alliance has taken people on journeys of discovery and enabled cultural connections around the world. However, regardless of its 28 member carriers and more than 18,450 daily flights to [...]
Winner 2018LIFESTYLE, LUXURY & FASHION BrandHENNESSY XOLead AgencyKR MEDIA FRANCE [GROUPM]Contributing CompanyNATIONAL GEOGRAPHICA NEW PERSPECTIVE OF THE SILK ROADThe Challenge Inspired by its own history of expansion to the world and taste for adventure, the Hennessy Maison featured its prestigious Hennessy X.O cognac as a binding link between East and West to embark its consumers in [...]
Highly commended 2018BRAND & MEDIA OWNER PARTNERSHIP BrandSTAR ALLIANCELead AgencyWALL STREET JOURNAL [WSJ CUSTOM STUDIOS] AND NATIONAL GEOGRAPHICContributing CompanyATOMIC, WAVEMAKERSTAR ALLIANCE: CONNECTING CULTURES The Challenge For the last 20 years Star Alliance has taken people on journeys of discovery and enabled cultural connections around the world. However, regardless of its 28 member carriers and more than [...]
Shortlisted 2018BRAND & MEDIA OWNER PARTNERSHIP BrandSHELLLead AgencyNATIONAL GEOGRAPHICSHELL: MAKE THE FUTUREThe Challenge As a company with more than 100 years of history and heritage, Shell is a globally recognized brand - a known provider of oil and gas to the world. Even though this is still part of the core of their business, Shell is [...]
Shortlisted 2017TRAVEL & TURISM BrandDESTINATION CANADALead AgencyDESTINATION CANADAContributing CompanyNATIONAL GEOGRAPHICEXPLORE CANADAThe Challenge Canada is a well-known and desirable destination but it is not always seen as ‘exciting’. In addition, while there is a high awareness of Canada as a great outdoors destination, there is little -awareness of the diversity of experiences on offer – from urban to [...]