Shortlisted 2020Brand & Media Owner Partnership BrandRenaissanceEntered by:Spark FoundryCredits:VICE,M1M Team (Spark Foundry, Publicis Media Content, Digitas)Discover This WayThe Challenge In 2019, Renaissance launched its on property Navigator program; an elevated concierge service helping guests discover local haunts and hidden gems in the city they are visiting. Whilst this was successful amongst hotel guests, awareness of [...]
Shortlisted 2020Brand & Media Owner Partnership BrandSheratonEntered by:Spark FoundryCredits:Business Insider and Insider Inc, M1M (Spark Foundry, Publicis Media Content, Digitas)Global Experience, Local ConnectionsThe Challenge Sheraton Hotels & Resorts, Marriott lnternational's most global brand, and a hospitality icon since 1937. A revitalisation of the Sheraton brand through a differentiated positioning and compelling proposition has been a [...]
Shortlisted 2017TECHNOLOGY & TELECOMS BrandSAMSUNGLead AgencySTARCOMContributing CompanyPUBLICIS MEDIA CONTENT, BIG SPACESHIP, LEO BURNETTWINNING SOCIAL GOLD AT RIOThe Challenge Samsung wanted to use their global Olympics sponsorship to increase brand consideration and to become the #1 most digitally engaging brand of all Olympic sponsors throughout The Games. Although Samsung was an official Olympic sponsor, they did not have [...]