Shortlisted 2020Automotive BrandPorsche TaycanEntered by:PHD GlobalCredits:VICE Media, Twitter, Grabarz & Partner Werbeagentur GmbH, Plexus Outdoor, Pixel Artworks, Pulse Films, World Stage, PHD ChinaPorsche Taycan: The Electric DialogueThe Challenge In 2019 Porsche unveiled their first ever fully electric vehicle- the Taycan. Designed with Porsche performance in mind, it's quick, luxurious and it embodies the soul of [...]
Shortlisted 2017TECHNOLOGY & TELECOMS BrandSONYLead AgencyMEDIACOMContributing CompanyHEYHUMAN, TWITTER, SNAPPYTVSONY-#CHAMPIONSOFAThe Challenge PEOPLE DIDN'T KNOW SONY SPONSORED THE UEFA CHAMPIONS LEAGUE With SONY competing in an increasingly fragmented smartphone category, their sponsorship of the UEFA Champions League, the most popular club football competition in the world, represented a powerful opportunity to differentiate their Xperia brand from other smartphones. However, [...]