Shortlisted 2017TRAVEL & TURISM BrandAIRBNBLead AgencySTARCOMContributing CompanyTBWACHIATDAY LA, FINCH, NCM, DCM, VAL MORGANLIVE THERE SPLIT-NARRATIVE CINEMAThe Challenge Airbnb is the antithesis of mass tourism, allowing travelers to live like locals in another place. In the USA, Brazil, Mexico, UK, Germany, France, Australia, China and India we needed to build brand awareness and bring the brand benefit of [...]
HIGHLY COMMENDED 2016TRAVEL & TOURISM BrandAIRBNBLead AgencySTARCOM MEDIAVEST GROUPNIGHT ATThe Challenge At the beginning, Airbnb was 3 friends renting an air mattress in a flat in San Francisco. It is now a $25bn company with 1 million hosts looking after 60million guests a year. This represents 2m listings in 34,000 cities in over 190 countries worldwide. [...]