Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology race has [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:JCDecaux, Panout, Leo Burnett, CheilPowering Urban NomadsThe Challenge How do you launch an unusual smartphone feature in an unforgettable way? In early 2019 Samsung launched their latest flagship device, the Galaxy S10, into an increasingly competitive and less differentiated global smartphone market. Our challenge was two-fold: Create mass awareness for [...]
Shortlisted 2020Brand & Media Owner Partnership BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology [...]
Shortlisted 2017TECHNOLOGY & TELECOMS BrandSAMSUNGLead AgencySTARCOMContributing CompanyPUBLICIS MEDIA CONTENT, BIG SPACESHIP, LEO BURNETTWINNING SOCIAL GOLD AT RIOThe Challenge Samsung wanted to use their global Olympics sponsorship to increase brand consideration and to become the #1 most digitally engaging brand of all Olympic sponsors throughout The Games. Although Samsung was an official Olympic sponsor, they did not have [...]