Shortlisted 2017TECHNOLOGY & TELECOMS BrandSONYLead AgencyMEDIACOMContributing CompanyHEYHUMAN, TWITTER, SNAPPYTVSONY-#CHAMPIONSOFAThe Challenge PEOPLE DIDN'T KNOW SONY SPONSORED THE UEFA CHAMPIONS LEAGUE With SONY competing in an increasingly fragmented smartphone category, their sponsorship of the UEFA Champions League, the most popular club football competition in the world, represented a powerful opportunity to differentiate their Xperia brand from other smartphones. However, [...]
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