Shortlisted 2022Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare GmbHCredits:emetriq GmbH, Pulse Advertising GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersProject Futureproof: From GenZ For GenZThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, GenZ (A16-29) has been identified as [...]
Shortlisted 2021Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare Germany"What we do next": Celebrating Gen Z's online activismThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind. Among all age groups, Gen Z most represents the innovators and firstcomers in terms of connected technology; incidentally, the same audience [...]
HIGHLY COMMENDED 2017TECHNOLOGY & TELECOMS BrandDEUTSCHE TELEKOMLead AgencyMEDIACOMDEUTSCHE TELEKOM SEA HERO QUESTThe Challenge DEMENTIA IS THE NEXT GLOBAL HEALTH CRISIS BUT HOW CAN DEUTSCHE TELEKOM HELP? Deutsche Telekom’s fundamental belief is that “Life is for sharing.” That means helping people all around the world share events, experiences and the moments that matter. But what happens if we [...]
Winner 2016TECHNOLOGY & TELECOMS BrandDEUTSCHE TELEKOM AGLead AgencyMEDIACOMBUSINESS WALL OF FAMEThe Challenge Although many business aren’t fully aware of it yet, the Internet of Things (IoT) will create dramatic gains for personal and workplace efficiency over the next 10 years. Our research showed that 51% of small and medium size businesses are unaware of it and [...]