Shortlisted 2019FINANCIAL SERVICES BrandBarclays Corporate BankingEntered by:Reuters PlusCredits:OMDBarclays Corporate Banking: Tomorrow’s EuropeThe Challenge Barclays Corporate Banking wanted to reinforce their position as the banking partner that supports European business and innovation, with deep sector expertise delivered through a personal relationship. Targeting C-suites and financial business decision-makers across Europe, the bank wanted to drive client leads and [...]
Shortlisted 2019FINANCIAL SERVICES BrandAstana Financial CentreEntered by:Bloomberg Media GroupCredits:Astana Means BusinessThe Challenge What do you know about Kazakhstan? For even the most experienced business traveller the most common response is, "very little" - or, worse still, Borat. For a country that is only six hours from the UK, almost as large as the whole of western [...]
Winner 2018FINANCIAL SERVICES BrandUBSLead AgencySPARK FOUNDRYContributing CompanyWALL STREET JOURNAL, CNBC, MASHABLEDRIVING BUSINESS OBJECTIVES: IMPACT INVESTING AND INNOVATIVE CHINAThe Challenge Following a successful global brand re-launch that focused on asking Life’s ‘questions’- in 2017, all eyes were on UBS. For the next stage in the marketing strategy, the bank recognized a need to refocus communications and [...]
Shortlisted 2018FINANCIAL SERVICES BrandS&P GLOBAL RATINGSLead AgencyEI ADVISORYContributing CompanyTHE ECONOMIST GROUPGLOBAL GREEN EVALUATIONS LAUNCHThe Challenge Green issuance and investment has been growing rapidly, propelled by new sanctions introduced in the 2015 Paris Climate Agreement. Long-term investors are beginning to recognize the threat from greenhouse gases and are starting to diversify portfolios away from carbon-based investment. As [...]
Shortlisted 2018FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARELEVERAGING AGENCY PARTNERSHIP IN DRIVING DIGITAL ACQUISITIONThe Challenge HSBC in Asia Pacific is an $8.5Bn business. But the banking industry is changing faster than HSBC is. With the explosion of digital and mobile, your bank is now in your pocket. HSBC still relied on the brick and mortar branches; further fueling the challenge [...]
Shortlisted 2018FINANCIAL SERVICES BrandCREDIT SUISSELead AgencyHAVAS INTERNATIONALContributing CompanyBLOOMBERG MEDIA, CNBCWHAT HAPPENS IN DAVOS, SHOULDN’T STAY IN DAVOSThe Challenge Credit Suisse is a bank steeped in heritage and well respected within the financial services sector. As with most of the sector however, this traditional positioning can also be seen as an inhibitor against an increasingly fast paced [...]
Shortlisted 2017FINANCIAL SERVICES BrandVISALead AgencyMEC GLOBALIMPROVATHLON - BEST REAL TIME MARKETINGThe Challenge The Challenge From the start we knew that despite being a long time official sponsor of the Olympic Games Visa was failing to leverage this association in a way that made them more meaningful to their most desired audience – millennials. We learnt first [...]
Winner 2017FINANCIAL SERVICES BrandUBSLead AgencyMEDIAVEST | SPARKContributing CompanyNEW YORK TIMES, BLOOMBERGUBS BRAND RELAUNCHThe Challenge In 2008 the global economy faced its most dangerous crisis since the Great Depression of the 1930s. UBS restructured and, in a bid to stand apart from their competition, repositioned as 'modern', 'human' and 'different'. Our challenge was to convince a risk [...]
Shortlisted 2017FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARE WORLDSTART TODAYThe Challenge Since 2013 the HSBC Retail Banking & Wealth Management proposition has been to support customers' hopes, dreams and ambitions - be they personal, financial, career, family or adventures ... we call it 'Supporting Human Ambition'. The start of every year is a critical time when people make New [...]
Shortlisted 2017FINANCIAL SERVICES BrandEYLead AgencyMEDIACOMContributing CompanyOGILVY, THE ASSEMBLY NETWORK, THE ECONOMIST, QUARTZ, LINKEDINERNST & YOUNG - BUILDING A BETTER WORKING WORLDThe Challenge Ernst & Young’s (EY) “purpose” is to build a better working world. This is fundamental to its strategy as a distinctive global brand and to leave a lasting legacy for EY people, its clients [...]
World Media Group