Shortlisted 2017FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARE WORLDSTART TODAYThe Challenge Since 2013 the HSBC Retail Banking & Wealth Management proposition has been to support customers' hopes, dreams and ambitions - be they personal, financial, career, family or adventures ... we call it 'Supporting Human Ambition'. The start of every year is a critical time when people make New [...]
Shortlisted 2016LUXURY BRANDS BrandDIESELLead AgencyMINDSHARE WORLDWIDESMART REBELS DECODEDThe Challenge 2015 has been a new chapter in the life of the Diesel brand, with the whole company being re-structured to reconnect and reach a more lucrative audience – the Smart Rebel. This audience was identified as the result of an extensive piece of audience segmentation work. Our new [...]