Shortlisted 2017FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARE WORLDSTART TODAYThe Challenge Since 2013 the HSBC Retail Banking & Wealth Management proposition has been to support customers' hopes, dreams and ambitions - be they personal, financial, career, family or adventures ... we call it 'Supporting Human Ambition'. The start of every year is a critical time when people make New [...]
Shortlisted 2016LUXURY BRANDS BrandDIESELLead AgencyMINDSHARE WORLDWIDESMART REBELS DECODEDThe Challenge 2015 has been a new chapter in the life of the Diesel brand, with the whole company being re-structured to reconnect and reach a more lucrative audience – the Smart Rebel. This audience was identified as the result of an extensive piece of audience segmentation work. Our new [...]
Winner 2016Financial Services BrandHSBCLead AgencyMINDSHARE WORLDWIDETHE WORLD IS MY OYSTERThe Challenge The number of people moving abroad from their native country has grown from approximately 70 million in 1960 to over 230 million in 2013. It is predicted to grow at 2-3% per annum. As it stands, the 230 million expats around the world would form [...]