Winner 2018FINANCIAL SERVICES BrandUBSLead AgencySPARK FOUNDRYContributing CompanyWALL STREET JOURNAL, CNBC, MASHABLEDRIVING BUSINESS OBJECTIVES: IMPACT INVESTING AND INNOVATIVE CHINAThe Challenge Following a successful global brand re-launch that focused on asking Life’s ‘questions’- in 2017, all eyes were on UBS. For the next stage in the marketing strategy, the bank recognized a need to refocus communications and [...]
Shortlisted 2018FINANCIAL SERVICES BrandCREDIT SUISSELead AgencyHAVAS INTERNATIONALContributing CompanyBLOOMBERG MEDIA, CNBCWHAT HAPPENS IN DAVOS, SHOULDN’T STAY IN DAVOSThe Challenge Credit Suisse is a bank steeped in heritage and well respected within the financial services sector. As with most of the sector however, this traditional positioning can also be seen as an inhibitor against an increasingly fast paced [...]