Winner 2022Travel & Tourism BrandVisit SwedenEntered by:MindshareCredits:Forsman & Bodenfors, Hill+Knowlton, B-Reel Films, LjudbyrånDiscover The OriginalsThe Challenge As the world opened up to international travel once again, Visit Sweden needed to increase inbound tourism to the country by building a stronger brand image of Sweden as an inspiring and sustainable destination. The challenge was to cut [...]
Shortlisted 2021Technology & Telecoms BrandDeutsche TelekomEntered by:Mindshare Germany"What we do next": Celebrating Gen Z's online activismThe Challenge As telecommunication services become more competitive, it is vital for Telekom to continuously stay relevant and top-of-mind.  Among all age groups, Gen Z most represents the innovators and firstcomers in terms of connected technology; incidentally, the same audience [...]
Shortlisted 2021Financial Services BrandING Wholesale BankingEntered by:InsiderING Wholesale BankingThe Challenge ING IS ON A MISSION TO SOLIDIFY ITS LEADERSHIP POSITION IN SUSTAINABLE FINANCE IN A COMPLEX GLOBAL MARKETPLACE. ING is a global financial institution headquartered in Amsterdam, offering retail and wholesale banking services to customers in over 40 countries. ING Wholesale Banking (WB) is an [...]
Shortlisted 2018FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARELEVERAGING AGENCY PARTNERSHIP IN DRIVING DIGITAL ACQUISITIONThe Challenge HSBC in Asia Pacific is an $8.5Bn business. But the banking industry is changing faster than HSBC is. With the explosion of digital and mobile, your bank is now in your pocket. HSBC still relied on the brick and mortar branches; further fueling the challenge [...]
Shortlisted 2018CORPORATE INFLUENCER BrandHSBCLead AgencyMINDSHAREC-SUITE THOUGHT LEADERSHIPThe Challenge As one of the largest international commercial banking networks in the world, HSBC targets a vast range of industries, markets, and individuals. With local markets driving the acquisition agenda, delivering content and messaging built specifically to their local needs, the job of global communication is based largely around thought leadership. [...]