Shortlisted 2022Financial Services BrandUBSEntered by:T Brand, the content studio of New York Times AdvertisingCredits:Spark FoundryTackling The Climate Crisis With The Visionaries Of TomorrowThe Challenge With nearly 25 years’ experience in sustainable investing, in 2020, UBS made sustainable investments its preferred solution for wealth management clients to invest globally. In 2021, UBS found its reason for [...]
Shortlisted 2021Travel and Tourism BrandMarriott Bonvoy InternationalEntered by:Spark FoundryTrigger the escapeThe Challenge Marriott Bonvoy launched as a loyalty brand in 2019. As a company, Marriott has a range of hotels in it's portfolio including W hotels, The Ritz-Carlton and Sheraton, to name a few. At the end of 2019, Marriott Bonvoy faced multiple challenges. Firstly, [...]
Shortlisted 2021Travel and Tourism BrandDepartment of Culture and Tourism - Abu DhabiEntered by:BBC Global NewsAbu Dhabi unwrappedThe Challenge The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) re-approached BBC Story Works, following two previous Abu Dhabi Unwrapped campaigns they had run on the BBC, with a challenge to position the city as [...]
Shortlisted 2021Financial Services BrandUBSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Spark Foundry Serious about sustainable investingThe Challenge In 2020, UBS was the first truly global wealth manager to make 100% sustainable portfolios their preferred solution above traditional investments. Because sustainable investments aren't just good for the planet and society – they can be [...]
Shortlisted 2020Financial Services BrandUBSEntered by:Spark FoundryCredits:The New York Times, T Brand StudioAre You Investing In What Matters To You?The Challenge Back in 2017, UBS launched a successful global campaign focused on driving awareness of Sustainable Investing. However, by the end of the year, the competitive landscape had become saturated with this relatively new theme all [...]
Shortlisted 2020Brand & Media Owner Partnership BrandRenaissanceEntered by:Spark FoundryCredits:VICE,M1M Team (Spark Foundry, Publicis Media Content, Digitas)Discover This WayThe Challenge In 2019, Renaissance launched its on property Navigator program; an elevated concierge service helping guests discover local haunts and hidden gems in the city they are visiting. Whilst this was successful amongst hotel guests, awareness of [...]
Shortlisted 2020Brand & Media Owner Partnership BrandSheratonEntered by:Spark FoundryCredits:Business Insider and Insider Inc, M1M (Spark Foundry, Publicis Media Content, Digitas)Global Experience, Local ConnectionsThe Challenge Sheraton Hotels & Resorts, Marriott lnternational's most global brand, and a hospitality icon since 1937. A revitalisation of the Sheraton brand through a differentiated positioning and compelling proposition has been a [...]
Winner 2018FINANCIAL SERVICES BrandUBSLead AgencySPARK FOUNDRYContributing CompanyWALL STREET JOURNAL, CNBC, MASHABLEDRIVING BUSINESS OBJECTIVES: IMPACT INVESTING AND INNOVATIVE CHINAThe Challenge Following a successful global brand re-launch that focused on asking Life’s ‘questions’- in 2017, all eyes were on UBS. For the next stage in the marketing strategy, the bank recognized a need to refocus communications and [...]