Shortlisted 2018FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARELEVERAGING AGENCY PARTNERSHIP IN DRIVING DIGITAL ACQUISITIONThe Challenge HSBC in Asia Pacific is an $8.5Bn business. But the banking industry is changing faster than HSBC is. With the explosion of digital and mobile, your bank is now in your pocket. HSBC still relied on the brick and mortar branches; further fueling the challenge [...]