Shortlisted 2021Technology & Telecoms BrandKasperskyEntered by:GyroLeading in enterprise cybersecurity with KasperskyThe Challenge Kaspersky is one of the largest cybersecurity brands in the world with sights set for growth in over 100 markets. With successes in the consumer category as the 5th largest global brand, they still faced many challenges in the B2B industry: Perceived as [...]
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain’s role sits at the point of convergence between clients with marketing goals and a suite of […]
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant? Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA […]
Winner 2019FINANCIAL SERVICES BrandDeutsche BankEntered by:EI AdvisoryCredits:The EconomistGlobal Treasury Leaders ProgrammeThe Challenge The traditional global media and events market targeting Group Treasurers & Heads of Treasury is mature and over crowded by sponsors. EI Advisory's client Deutsche Bank (DB) wanted to differentiate itself and create something unique for the most senior Group Treasurers. This community needed to: [...]
Shortlisted 2018FINANCIAL SERVICES BrandS&P GLOBAL RATINGSLead AgencyEI ADVISORYContributing CompanyTHE ECONOMIST GROUPGLOBAL GREEN EVALUATIONS LAUNCHThe Challenge Green issuance and investment has been growing rapidly, propelled by new sanctions introduced in the 2015 Paris Climate Agreement. Long-term investors are beginning to recognize the threat from greenhouse gases and are starting to diversify portfolios away from carbon-based investment. As [...]
Shortlisted 2018CORPORATE INFLUENCER BrandGELead AgencyWAVEMAKERContributing CompanyBBDO NEW YORK, BLIS, BLOOMBERG MEDIA, MOBKOI, THE ECONOMISTLAUNCHING 'BAKER HUGHES, A GE COMPANY': THE OPENING BELL FOR THE NEXT WAVE OF THE ENERGY REVOLUTIONThe Challenge Following the multi-billion dollar merger between GE Oil & Gas and Baker Hughes, we needed to create awareness and tangible relevance for customers and shareholders. [...]
Shortlisted 2017FINANCIAL SERVICES BrandEYLead AgencyMEDIACOMContributing CompanyOGILVY, THE ASSEMBLY NETWORK, THE ECONOMIST, QUARTZ, LINKEDINERNST & YOUNG - BUILDING A BETTER WORKING WORLDThe Challenge Ernst & Young’s (EY) “purpose” is to build a better working world. This is fundamental to its strategy as a distinctive global brand and to leave a lasting legacy for EY people, its clients [...]
Shortlisted 2017CORPORATE INFLUENCER BrandEYLead AgencyMEDIACOMContributing CompanyOGILVY, THE ASSEMBLY NETWORK, THE ECONOMIST, QUARTZ, LINKEDINERNST & YOUNG - BUILDING A BETTER WORKING WORLDThe Challenge Ernst & Young’s (EY) “purpose” is to build a better working world. This is fundamental to its strategy as a distinctive global brand and to leave a lasting legacy for EY people, its clients [...]