Shortlisted 2018FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARELEVERAGING AGENCY PARTNERSHIP IN DRIVING DIGITAL ACQUISITIONThe Challenge HSBC in Asia Pacific is an $8.5Bn business. But the banking industry is changing faster than HSBC is. With the explosion of digital and mobile, your bank is now in your pocket. HSBC still relied on the brick and mortar branches; further fueling the challenge [...]
Shortlisted 2018CORPORATE INFLUENCER BrandHSBCLead AgencyMINDSHAREC-SUITE THOUGHT LEADERSHIPThe Challenge As one of the largest international commercial banking networks in the world, HSBC targets a vast range of industries, markets, and individuals. With local markets driving the acquisition agenda, delivering content and messaging built specifically to their local needs, the job of global communication is based largely around thought leadership. [...]
Shortlisted 2017FINANCIAL SERVICES BrandHSBCLead AgencyMINDSHARE WORLDSTART TODAYThe Challenge Since 2013 the HSBC Retail Banking & Wealth Management proposition has been to support customers' hopes, dreams and ambitions - be they personal, financial, career, family or adventures ... we call it 'Supporting Human Ambition'. The start of every year is a critical time when people make New [...]