Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology race has [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:JCDecaux, Panout, Leo Burnett, CheilPowering Urban NomadsThe Challenge How do you launch an unusual smartphone feature in an unforgettable way? In early 2019 Samsung launched their latest flagship device, the Galaxy S10, into an increasingly competitive and less differentiated global smartphone market. Our challenge was two-fold: Create mass awareness for [...]
Shortlisted 2020Technology and Telecoms BrandHPEntered by:PHD GlobalCredits:LinkedInGo For GrowthThe Challenge HP wanted to create awareness of HP Indigo and give users an understanding of how the product can transform and grow their business. In the digital print industry, growing a business by adapting to the market needs, is the only way to survive . But [...]
Shortlisted 2020Technology and Telecoms BrandCanonEntered by:PHD InternationalCredits:Verizon, La Gazzetta and L'Quipe, VCCPCanon Rugby World Cup 2019The Challenge In January 2017 Canon become the first company to be confirmed as an official sponsor for the Rugby World Cup 2019 in Japan . The challenge was to ensure we maximised awareness of this partnership, but with numerous [...]
Shortlisted 2020Technology and Telecoms BrandTech MahindraEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:In The FutureThe Challenge Initially, Tech Mahindra needed to amplify its brand recognition with global (-Suites. The brand wanted to be seen as an established leader in cutting-edge technology and innovation, a company with business transformation expertise. Tech Mahindra wanted [...]
ShortlistedTechnology & Telecommunications BrandSamsungEntered by:WP BrandStudio, The Washington PostCredits:Starcom, OgilvyNext Mobile EconomyThe Challenge Samsung recognizes that in this world of advanced mobile technology, businesses are either the disruptor or the disrupted. Their 2018 campaign objective was to establish Samsung as the enabler of the what they call the "Next Mobile Economy," which empowers businesses to [...]
ShortlistedTechnology & Telecommunications BrandOmenEntered by:PHD Global BusinessCredits:AdMaximForbes AI with IntelThe Challenge Omen aims to be a big player in the esports industry. Across Europe alone, OMEN by HP sponsors 17 different teams, because the company believes in the growth of the industry. Our aim for this campaign was to increase awareness and consideration for the [...]
ShortlistedTechnology & Telecommunications BrandIntelEntered by:Forbes MediaCredits:Forbes AI with IntelThe Challenge After 50 years in the tech industry, Intel recognized artificial intelligence as the future of its business. Already a household name known for its processors, Intel aimed to spark a global conversation that would differentiate its brand from competitors in the AI space. Intel approached [...]
Winner 2019Technology & Telecommunications BrandSiemensEntered by:The Economist GroupCredits:Signal Noise, TVC GroupReimagine the GameThe Challenge Data, analytics, IOT and smart infrastructure are set to change our world dramatically over the coming years. Siemens want to position themselves as innovators at the centre of this change and demonstrate how they are using data to transform and reimagine the world. [...]
Winner 2018TECHNOLOGY & TELECOMS BrandWORKPLACELead AgencyGYROWORKPLACE BY FACEBOOK QUARTZ PARTNERSHIPThe Challenge Workplace is Facebook’s business collaboration platform, and it launched to paying customers in October 2017. Despite Facebook being the parent company, awareness of Workplace is low. To compound this, it is operating in a cluttered marketplace competing against tech behemoths, who bundle collaboration software, and [...]
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