Shortlisted 2021Technology and Telecoms BrandMicrosoftEntered by:CaratMicrosoft Teams for today, Teams for tomorrow, Teams for allThe Challenge At the start of the initial Microsoft Teams campaign launch in January 2020, our goal was to increase familiarity against our information workers audience. Whilst Microsoft Teams was available and in-market prior to launch, average daily usage and general [...]
Shortlisted 2020Technology and Telecoms BrandTeradataEntered by:ForbesCredits:Forbes Analytics + with Teradata: From Data To AnswersThe Challenge In a business world awash with data, raw material isn't the issue; what's missing is perceptive interpretation and insight. Forbes partnered with Teradata, a leader in analytics software, on a three-issue, multi-platform content program to close that gap, helping businesses [...]
Shortlisted 2020Technology and Telecoms BrandSonosEntered by:Vizeum & 360i, Dentsu GroupCredits:ACAST, Amazon, WeTransfer, AnomalyBrilliant Sound At Intersections Of Culture And CoolThe Challenge Founded in 2002, Sonos was an early innovator and pioneer in connected smart speakers. Since then the smart speaker industry has expanded rapidly over the last few years (+55 .4% YoY). More recently, Amazon [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:CNN, Leo Burnett, Adam & Eve/DDBTV Is Making History AgainThe Challenge How do you showcase the lifelike imagery delivered by SK without an SK television? Samsung has dominated the television market place for years with a consistent global market share . However, in recent years the new technology race has [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:JCDecaux, Panout, Leo Burnett, CheilPowering Urban NomadsThe Challenge How do you launch an unusual smartphone feature in an unforgettable way? In early 2019 Samsung launched their latest flagship device, the Galaxy S10, into an increasingly competitive and less differentiated global smartphone market. Our challenge was two-fold: Create mass awareness for [...]
Shortlisted 2020Technology and Telecoms BrandHPEntered by:PHD GlobalCredits:LinkedInGo For GrowthThe Challenge HP wanted to create awareness of HP Indigo and give users an understanding of how the product can transform and grow their business. In the digital print industry, growing a business by adapting to the market needs, is the only way to survive . But [...]
Shortlisted 2020Technology and Telecoms BrandCanonEntered by:PHD InternationalCredits:Verizon, La Gazzetta and L'Quipe, VCCPCanon Rugby World Cup 2019The Challenge In January 2017 Canon become the first company to be confirmed as an official sponsor for the Rugby World Cup 2019 in Japan . The challenge was to ensure we maximised awareness of this partnership, but with numerous [...]
Shortlisted 2020Technology and Telecoms BrandTech MahindraEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:In The FutureThe Challenge Initially, Tech Mahindra needed to amplify its brand recognition with global (-Suites. The brand wanted to be seen as an established leader in cutting-edge technology and innovation, a company with business transformation expertise. Tech Mahindra wanted [...]