Shortlisted 2020Technology and Telecoms BrandCanonEntered by:PHD InternationalCredits:Verizon, La Gazzetta and L'Quipe, VCCPCanon Rugby World Cup 2019The Challenge In  January 2017 Canon become the first company to be confirmed as an official sponsor for the Rugby World Cup 2019 in Japan . The challenge was to ensure we maximised awareness of this partnership, but with numerous [...]
Shortlisted 2018AUTOMOTIVE BrandSEAT IBIZALead AgencyPHD GERMANYSEAT Ibiza - The most danceable campaignThe Challenge To launch the new generation of the Ibiza, SEAT’s communication approach needed to break the clutter and set apart from competitors. With its rich Barcelona heritage and being the youngest brand within the VW group, Seat can be the perfect fit for a [...]
Shortlisted 2016Corporate Brand Promotion BrandSENSODYNELead AgencyPHD INTERNATIONALFUTURE NOWThe Challenge Sensodyne (manufactured and distributed by GSK) is the market leader in treating the pain of sensitive teeth. Since its launch in 1961, Sensodyne have moved from being a niche medical brand to a bigger business, treating over 6m people each year in the UK alone. Specialist oral care [...]