ShortlistedTechnology & Telecommunications BrandSamsungEntered by:WP BrandStudio, The Washington PostCredits:Starcom, OgilvyNext Mobile EconomyThe Challenge Samsung recognizes that in this world of advanced mobile technology, businesses are either the disruptor or the disrupted. Their 2018 campaign objective was to establish Samsung as the enabler of the what they call the "Next Mobile Economy," which empowers businesses to [...]
ShortlistedTechnology & Telecommunications BrandOmenEntered by:PHD Global BusinessCredits:AdMaximForbes AI with IntelThe Challenge Omen aims to be a big player in the esports industry. Across Europe alone, OMEN by HP sponsors 17 different teams, because the company believes in the growth of the industry. Our aim for this campaign was to increase awareness and consideration for the [...]
ShortlistedTechnology & Telecommunications BrandIntelEntered by:Forbes MediaCredits:Forbes AI with IntelThe Challenge After 50 years in the tech industry, Intel recognized artificial intelligence as the future of its business. Already a household name known for its processors, Intel aimed to spark a global conversation that would differentiate its brand from competitors in the AI space. Intel approached [...]
Winner 2019Technology & Telecommunications BrandSiemensEntered by:The Economist GroupCredits:Signal Noise, TVC GroupReimagine the GameThe Challenge Data, analytics, IOT and smart infrastructure are set to change our world dramatically over the coming years. Siemens want to position themselves as innovators at the centre of this change and demonstrate how they are using data to transform and reimagine the world. [...]