Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:JCDecaux, Panout, Leo Burnett, CheilPowering Urban NomadsThe Challenge How do you launch an unusual smartphone feature in an unforgettable way? In early 2019 Samsung launched their latest flagship device, the Galaxy S10, into an increasingly competitive and less differentiated global smartphone market. Our challenge was two-fold: Create mass awareness for [...]
World Media Group