Shortlisted 2020Technology and Telecoms BrandCanonEntered by:PHD InternationalCredits:Verizon, La Gazzetta and L'Quipe, VCCPCanon Rugby World Cup 2019The Challenge In January 2017 Canon become the first company to be confirmed as an official sponsor for the Rugby World Cup 2019 in Japan . The challenge was to ensure we maximised awareness of this partnership, but with numerous [...]
Shortlisted 2018TECHNOLOGY & TELECOMS BrandCANONLead AgencyPHD MEDIACANON: LIVE FOR THE STORYThe Challenge In EMEA an estimated 300 billion images were taken in 2016 (241 billion were taken on a smart phone). This new behaviour has had a significant impact on Canon's hardware sales. Canon and the camera category are facing a truly game changing challenge where [...]