Shortlisted 2020Travel and Tourism BrandTourism New ZealandEntered by:National Geographic PartnersCredits:Welcome To New ZealandThe Challenge Millions dream about a New Zealand (NZ) "bucket-list" vacation. Independent professionals, pre/post children, they have likely travelled to Australia or maybe South Africa and they have heard many positive stories about New Zealand, its landscapes and its people. At the same [...]
Shortlisted 2020Travel and Tourism BrandTourism AustraliaEntered by:UM AustraliaCredits:From Country To CompanyThe Challenge In recent years there has been a decline in Working Holiday Visa applications. Once, a rite of passage for backpacking European youth was losing its appeal. We needed to; Raise consideration of taking an Australian Working Holiday. (+2%) Increase arrivals of Working Holiday [...]
Shortlisted 2020Travel and Tourism BrandNarok County GovernmentEntered by:Reuters PlusCredits:Moments Of WonderThe Challenge Narok County Government is one of the 47 devolved local governments of the Republic of Kenya. The County Government is responsible for administering the Narok region and its population of more than 1.1mpeople. The Maasai Mara is part of Narok County and it [...]
Shortlisted 2020Technology and Telecoms BrandSamsungEntered by:StarcomCredits:JCDecaux, Panout, Leo Burnett, CheilPowering Urban NomadsThe Challenge How do you launch an unusual smartphone feature in an unforgettable way? In early 2019 Samsung launched their latest flagship device, the Galaxy S10, into an increasingly competitive and less differentiated global smartphone  market. Our challenge was two-fold: Create mass awareness for [...]
Shortlisted 2020Technology and Telecoms BrandHPEntered by:PHD GlobalCredits:LinkedInGo For GrowthThe Challenge HP wanted to create awareness of HP Indigo and give users an understanding of how the product can transform and grow their business. In the digital print industry, growing a business by adapting to the market needs, is the only way to survive . But [...]
Shortlisted 2020Technology and Telecoms BrandCanonEntered by:PHD InternationalCredits:Verizon, La Gazzetta and L'Quipe, VCCPCanon Rugby World Cup 2019The Challenge In  January 2017 Canon become the first company to be confirmed as an official sponsor for the Rugby World Cup 2019 in Japan . The challenge was to ensure we maximised awareness of this partnership, but with numerous [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandZenith WatchesEntered by:KR WavemakerCredits:Zenith El Primero – A Forgotten TreasureThe Challenge In 1969, Zenith created El Primera, the first-ever integrated automatic chronograph movement, which is still the world's most precise series-made caliber. With an impressive beat frequency of 36,000 vibrations per hour, it swiftly became a twentieth century icon. But [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandPrada EcoNylEntered by:National Geographic PartnersCredits:What We CarryThe Challenge The world of fashion is one of the single largest contributors globally to landfill. As fast fashion grows into a multi-billion dollar industry, it's a hot button issue that we aren't talking about enough. But luxury Italian fashion brand Prada is tackling [...]
Shortlisted 2020LIFESTYLE, LUXURY AND FASHION BrandEssityEntered by:ZenithCredits:Poke, AMV BBDO, KetchumViva La VulvaThe Challenge Libresse is known for its period-care offering. To grow/remain relevant in a declining FemCare category, Libresse launched intimate care products in the Nordics: washes & wipes. Libresse's brand platform-Live Fearless-is about breaking taboos that hold women back when it comes to periods. [...]
Shortlisted 2020Lifestyle, Luxury & Fashion BrandAudemars PiguetEntered by:T Brand Studio, The New York TimesCredits:Audemars Piguet- Art SeriesThe Challenge The Swiss watchmaker Audemars Piguet came to T Brand Studio to illuminate the brand's alignment with contemporary art. The brand's main challenge was to differentiate itself from its competitors through its connection with art, broaden its appeal [...]