Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what it takes to create an award-winning content campaign. Here are 10 top tips from our expert panel to ensure your content campaign rises above the […]
Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are there any pitfalls brands need to consider before doing so? I strongly believe, that investing in your brand awareness now is an opportunity you should […]
‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of the 2020 World Media Awards.Top brands including Astana International Financial Centre, Electronic Arts, Levi’s, Samsung, Shell, Sonos, Tech Mahindra, Tourism Australia and Volkswagen were amongst […]
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Analysis from Moat by Oracle Data Cloud shows that premium digital inventory running […]
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant? Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA […]
Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by economic recovery? That was the topic posed to a panel of four industry experts today in the World Media Group’s third webinar, hosted by Damian […]
A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of significant disruption. The panel concluded that to survive the post COVID-19 world brands need to be authentic, meaningful and add value. The customer has to […]
Shortlisted 2020Travel and Tourism BrandTourism New ZealandEntered by:National Geographic PartnersCredits:Welcome To New ZealandThe Challenge Millions dream about a New Zealand (NZ) "bucket-list" vacation. Independent professionals, pre/post children, they have likely travelled to Australia or maybe South Africa and they have heard many positive stories about New Zealand, its landscapes and its people. At the same [...]
Shortlisted 2020Travel and Tourism BrandTourism AustraliaEntered by:UM AustraliaCredits:From Country To CompanyThe Challenge In recent years there has been a decline in Working Holiday Visa applications. Once, a rite of passage for backpacking European youth was losing its appeal. We needed to; Raise consideration of taking an Australian Working Holiday. (+2%) Increase arrivals of Working Holiday [...]
Shortlisted 2020Travel and Tourism BrandSouth African TourismEntered by:CNBC CatalystCredits:Where Great Minds MeetThe Challenge Where Great Minds Meet (WGMM) is a campaign for South African Tourism (SAT) which positions South Africa as a MICE destination that offers world-class opportunities to invest, network, collaborate, and explore. For SAT, the partnership is a powerful step-change that mirrors the [...]