Shortlisted 2021Corporate Influencer BrandEPOSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Verizon MediaBad audio is bad businessThe Challenge EPOS is part of the Demant group – a world-leading audio and hearing technology group that offers solutions and services to help people connect and communicate with the world around them. The Demant Group operates in [...]
Shortlisted 2020Corporate Influencer BrandTech MahindraEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:In The FutureThe Challenge Initially, Tech Mahindra needed to amplify its brand recognition with global (-Suites. The brand wanted to be seen as an established leader in cutting-edge technology and innovation, a company with business transformation expertise. Tech Mahindra wanted to [...]
Shortlisted 2020Corporate Influencer BrandBayerEntered by:MediaComCredits:Can We Live Better?The Challenge Bayer is a well-recognized life science brand with aided awareness of +92%. However, its brand acceptance was not as strong as it ranged from 25-41% across different markets. We also expected Bayer’s consideration to fall as a result of the Monsanto acquisition. It was clear that [...]
Shortlisted 2020Corporate Influencer BrandCorteva AgriscienceEntered by:BBC StoryWorksCredits:OgilvyFollow The FoodThe Challenge By 2050 there will be 10 billion people on the planet, and they will all need something to eat. How are we going to feed the planet in a sustainable way, that doesn't exhaust the earth's resources? This is the challenge that confronts Corteva Agriscience. [...]
Shortlisted 2020Corporate Influencer BrandVistaJetEntered by:The Trust : The Wall Street Journal | Barron's GroupCredits:JK&KSecrets Of The CEOThe Challenge VistaJet wanted to drive consideration amongst new customers and be viewed as a trusted partner, more than a mobility service provider. At the heart of the brief was a desire to demonstrate VistaJet has a deep understanding [...]
Shortlisted 2019Corporate Influencer BrandSamsungEntered by:WP BrandStudio, The Washington PostCredits:Starcom, OgilvyThe Challenge Samsung recognizes that in this world of advanced mobile technology, businesses are either the disruptor or the disrupted. Their 2018 campaign objective was to establish Samsung as the enabler of the what they call the "Next Mobile Economy," which empowers businesses to thrive while [...]
Winner 2019Corporate Influencer BrandAmgen JAPACEntered by:The Economist GroupCredits:The Cost of SilenceThe Challenge Amgen, a global biopharmaceutical company, operates to promote healthy ageing and improve the lives of those who suffer from serious diseases. The world’s population of people over 60 is growing; already nearing 1bn. United Nations predicts that by 2050 this figure will reach [...]
Winner 2018CORPORATE INFLUENCER BrandSHELLLead AgencyMEDIACOMSHELL BRAND GRAVITY LIGHT & BEDTIME STORIESThe Challenge Shell is striving to address the misconception that it is simply a traditional oil company. By working with inventors,communities, citizens, and influencers, Shell aims to positively transform lives, by bringing more and cleaner energy to communities around the world, communicated via the #makethefuture brand platform. In [...]
Shortlisted 2018CORPORATE INFLUENCER BrandHSBCLead AgencyMINDSHAREC-SUITE THOUGHT LEADERSHIPThe Challenge As one of the largest international commercial banking networks in the world, HSBC targets a vast range of industries, markets, and individuals. With local markets driving the acquisition agenda, delivering content and messaging built specifically to their local needs, the job of global communication is based largely around thought leadership. [...]
Shortlisted 2018CORPORATE INFLUENCER BrandGELead AgencyWAVEMAKERContributing CompanyBBDO NEW YORK, BLIS, BLOOMBERG MEDIA, MOBKOI, THE ECONOMISTLAUNCHING 'BAKER HUGHES, A GE COMPANY': THE OPENING BELL FOR THE NEXT WAVE OF THE ENERGY REVOLUTIONThe Challenge Following the multi-billion dollar merger between GE Oil & Gas and Baker Hughes, we needed to create awareness and tangible relevance for customers and shareholders. [...]
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